The holiday shopping frenzy might’ve been dominated by the PlayStation 5 and Xbox Series X, but one gaming platform raised the most eyebrows (and smelled the best). We’re talking about the KFConsole, a fully functional branded video game console made by KFC that also keeps chicken warm…
Read MoreTo celebrate soccer superstar Lionel Messi’s goal-scoring milestone, Budweiser sent 644 personalized beer bottles to all of the goalkeepers Messi scored on. Each label had the corresponding goal number printed on it, and the beer came in a custom box…
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ERB Industries Inc., doing business as ERB Safety and Fame Fabrics, a manufacturer of personal protective equipment and commercial apparel, announced that the company has been acquired by Delta Plus Group, headquartered in Apt, France. Delta Plus Group is a premier global manufacturer of head-to-toe safety equipment for workers in construction and general industry. For…
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We can’t think of many artists more marketable right now than Travis Scott. In 2020 alone, he’s teamed up with LeBron James to design T-shirts for high school seniors, worked with McDonald’s for the first of its extremely expansive artist tie-in projects, and released video game accessories (and got sued over it). This is all…
Read MoreThe Detroit Pistons’ marketing department wanted to appeal to more than just the city’s basketball fans. They wanted to appeal to everyone in Detroit. By using some local pride, e-commerce capability and streetwear influence, they’ve appealed to more than just their ticket holders.
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Everyone loves a bundle. Pairings aren’t just limited to wine and cheese, either. There are plenty of things that pair well with apparel. If you ask a lot of modern artists, albums work well with merchandise, but that’s part of a scheme to boost album sales. If you ask Standard Issue what goes well with…
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It’s been an interesting few months for apparel. Workwear suddenly became a lot more casual, as “Zoom shirts” became a thing. A good pair of sweatpants were suddenly more valuable than gold, and we even saw the dawn of “Sicker.” In addition to pandemic-specific stories from this year, fashion continues to move forward at its…
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Epic Games, developer of the video game phenomenon Fortnite, has been feuding with Apple and Google since the game was removed from the iOS App Store and Google Play Store. In the latest escalation of the war, Epic Games teamed up with Samsung to send a Fortnite merch bundle to gaming industry journalists…
Read MoreCongress voted yesterday to pass the second COVID relief package, the follow-up to the original legislation passed in March. In comparison to the $2 trillion CARES Act, this second relief package amounts to $900 billion, but includes several benefits of note to promotional products businesses…
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Throughout a rough year, we’ve been lucky enough to report on stories that restored our faith in humanity or just made us chuckle. So, with that, on this Monday (also the shortest day of the year), we figured we could use a little dose of positivity with our favorite feel-good stories from 2020…
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