Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
Read MoreGiven Rep. Alexandria Ocasio-Cortez’s polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58…
Read MoreThis year, SXSW didn’t happen, as the festival was called off due to the pandemic. But, going forward, SXSW won’t be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag”…
Read MoreThe Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand…
Read MoreSharing pens isn’t like it used to be. There are sanitary measures that we haven’t really had to take until recently, at least outside of medical facilities. But a doctor in Ohio thinks he’s found a way to keep his current batch of pens without having to risk the spread of any disease or viruses…
Read MoreWearable tech has been around for a while. Watch any training footage of your favorite athletes, and they’re probably wearing at least one garment over their torsos that keeps track of vitals and other measurables. And hardware like smart watches have been known to identify possible ailments. But, what about something as minimal as socks…
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Earlier this year, IKEA released its first apparel line called EFTERTRÄDA exclusively in Japan. Originally, it was supposed to end up in stores in Tokyo, but the IKEA Singapore website advertised that it could receive products from the EFTERTRÄDA line, too…
Read MoreA recently approved patent shows that Apple is looking for ways to use its new MagSafe technology. It could, for example, tell the iPhone that there’s a case present, allowing it to push its processor harder to improve performance while protecting the user from the excess heat…
Read MoreIn a world that’s changing nonstop, we all need something constant. Is there anything more constant in this topsy-turvy world than free food being the greatest gift you can receive? Friends, there is not. For as long as human beings roam the world, whether it’s on the subway on their way to work or just from the kitchen to their desk where they are working from home, the gift of free food will always be the apex…
Read MoreCoachella is just as much a brand as it is an event for people to go see music and other live performances. And the festival organizers—especially this year since people couldn’t get to the valley—need to keep that brand top of mind and relevant. So they launched a line of branded apparel…
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