BIC Graphic North America, Clearwater, Fla., has launched three different promotions to help distributors boost sales through the end of the year. The promotional products supplier is also permitting the offers to be combined for the first time ever, resulting in up to $5,300 in savings…
Read MoreTo help consumers identify the masks that work best, ASTM International, an organization that develops and implements technical standards, is working to set guidelines for how effective face masks should be and how they should be labeled. Companies like 3M, Honeywell and DuPont have been involved in the process. If it happens, the implications are huge…
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Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., announced yesterday that it has sold its video game accessories brand, PowerA, to ACCO Brands Corporation. PowerA launched in 2009 and specializes in third-party video game controllers and accessories like headsets and chargers. “From our earliest days together, Eric [Bensussen] and I formed a partnership focused on…
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The King of Beers is dubbing itself the King of Leftovers this year, thanks to a branded storage container that includes a combination lock so people can guard their leftovers like whatever was in that glowing briefcase in “Pulp Fiction.” Also, for the actual Turkey Day, Budweiser is releasing a branded turkey stand complete with a beer can…
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VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it’s a huge acquisition, but also because of the branding implications…
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A branded hat from Elara Pictures, an independent studio founded and run by a group of filmmakers that includes the Safdie Brothers, has gotten a boost from big names like Timothée Chalamet, Pete Davidson and Emily Ratajkowski…
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Whataburger fans have another merchandise option to go crazy over, just in time for the holiday season. The Texan burger chain just released a full line of holiday-themed products like socks, scarves, beanies, “Merry Christmas” table tents and, of course, the all-important ugly sweater. The sweater is really the star of the show. The design…
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At this point, Tesla is less a car company with amazing branded merchandise than it is an amazing merchandise company that happens to make cars. And Elon Musk is sort of an eccentric genius when it comes to marketing with branded merchandise. There have been surfboards, hats that raise absurd amounts of money, flamethrowers and plenty…
Read MoreRJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
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Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
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