BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…
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The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
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The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…
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OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
Read MorePart of the appeal of Disney’s Star Wars: Galaxy’s Edge theme park was the fact that all of the merchandise was exclusive. You couldn’t get it unless you ventured a long time ago in a galaxy far, far away. (OK, it’s just in Florida, but still.) Yes, the merchandise isn’t the whole reason people go.…
Read MoreLike many MLB teams, the Phillies are filling seats with cardboard cutouts of fans in the absence of live ones. In a fun way to show love for the real fans, they’re sending tickets and a promo gift package to anyone whose cutout gets hit by a home run ball…
Read MoreLeBron James is encouraging people to vote in this year’s election as part of his “More Than a Vote” organization. He’s introduced a full line of merchandise, too, which directly benefits a social activism organization dating back to the 1960s.
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Walmart’s new private label apparel collection includes items for men and women. But after seeing other big-name retailers, like Amazon, try private label apparel lines to uninspiring results, it leads to some questions about apparel trends and what consumers are actually looking for in their apparel…
Read MoreJust as we do with musicians and movie stars, the world mourned through merchandise with the passing of Supreme Court Justice Ruth Bader Ginsburg. With her high profile in pop culture, it was only natural that fans would flock to buy all things RBG. The Trump Campaign launched a shirt, too…
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Corbin Smith put the shirt, originally printed in 1992, up on Virtual Flea, a livestream flea market. Smith was reportedly looking to flip the shirt, which he got for $500 last year, for $2,000. With a starting bid of $1, he watched as the shirt went for a total of $6,000…
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