For promotional products businesses, normalcy means trade shows. We talked to promo insiders, an analyst at Johns Hopkins Center for Health Security and an executive at the International Association of Events and Exhibitions to find out what the industry is doing without shows and events, when they might return and what they’ll look like when they do…
Read MoreAuthor: Brendan Menapace
NYC Health + Hospitals Will Give Yankees Merch to New Yorkers Who Get COVID Test
The New York Yankees are much more than a baseball team. The historic “NY” logo is as much an emblem for the city itself as it a representation of the team. The Yankees could not win a single game and New Yorkers will still rock Yankees gear. So, NYC Health knew that if it promised New Yorkers some Yankees gear, it’d convince them to come out and get COVID-19 tests…
Read MoreOur First Full Look at the Apple Mask—a Feat of Modern Brand Experience
We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…
Read MoreInnerWorkings Inc. Finalizes Merger With HH Global
InnerWorkings Inc., Chicago, announced today that its stockholders officially approved a merger with HH Global Group Limited. InnerWorkings will officially become a wholly owned subsidiary, after the deal was first announced back in July. At that time, Promo Marketing’s sister publication Print+Promo reported that HH Global would acquire InnerWorkings at a price of $3 per…
Read MoreBIC Graphic North America Announces Rebrand as Koozie Group
BIC Graphic North America, Clearwater, Fla., announced today that it will rebrand as Koozie Group at the start of 2021. “Our organization flourished under the BIC Graphic name for over 50 years, and we were predominantly known for writing instruments,” Melissa Ralston, chief marketing officer at BIC Graphic North America, said in a press release.…
Read MoreHow DiscountMugs’ Donated Promo Products Are Helping South Florida Small Businesses Stay Open
The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
Read MorePPAI Goes All-Virtual For 2021 Expo, Rebrands as ‘Expo Direct-2-You’
The 2021 PPAI Expo will officially be all-virtual after the organization deemed it unsafe to host an in person event of that size during the COVID-19 pandemic. This past summer, PPAI chose not to hold Expo East in Atlantic City, N.J., as the facility was being used in case the area needed more hospital beds…
Read MoreOkCupid’s Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
Read MoreDisney to Sell Star Wars: Galaxy’s Edge Merchandise ‘Off-Planet’ for the First Time
Part of the appeal of Disney’s Star Wars: Galaxy’s Edge theme park was the fact that all of the merchandise was exclusive. You couldn’t get it unless you ventured a long time ago in a galaxy far, far away. (OK, it’s just in Florida, but still.) Yes, the merchandise isn’t the whole reason people go.…
Read MoreThe Phillies Will Send You Promo Items If Your Cardboard Cutout Gets Hit With a Home Run
Like many MLB teams, the Phillies are filling seats with cardboard cutouts of fans in the absence of live ones. In a fun way to show love for the real fans, they’re sending tickets and a promo gift package to anyone whose cutout gets hit by a home run ball…
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