UCLA Sues Under Armour for $200M Over Breach of Record Apparel Contract

A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA…

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Printed Fan Cutouts Are the Hottest Thing in MLB Promos

There’s no doubt that baseball fans miss going to the ballpark. They miss it so much that they’re willing to pay for cardboard cutouts of themselves in the stands, just so they can maybe live vicariously through it (or spot it on TV). When the MLB season finally started this summer, the empty stadiums were a little eerie, so teams found a way to put “fans” in seats…

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Wearable Tech Could Make Travel and Tourism Possible Again

One of the biggest difficulties in limiting the spread of COVID-19 has been the daunting task of tracing contacts and mitigating the spread from tourists entering countries. An answer to the problem might be wearable technology. Singapore is one example that has used wearable tech to track returning residents during a 14-day quarantine…

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The Best of the RNC Merchandise: Welcome Bags and In-Person Exclusives

Without the throngs of people visiting Charlotte for an in-person RNC, there was no traditional promotional and branded merchandise for attendees, as we saw at the DNC. But, unlike the DNC, which made merchandise available for spectators and supporters through an e-commerce store, the RNC still focused on in-person gifts for delegates and select attendees in Charlotte…

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