When you’re working with tech items in promo, you can’t just chase every shiny thing that makes a momentary splash on the internet. A lot of tech items are expensive, so you’d be putting your customers in a bad spot if they bought a product no one wants by the time people receive it…
Read MoreAuthor: Brendan Menapace
This Data-Driven T-shirt Is a Big Step for Wearable Tech in Health
Wearable technology plays a key role in the development of health care advancements. It has the ability to track vitals, transmit information to medical professionals and provide data during emergencies. There have been stories of items like Fitbit bracelets literally saving people’s lives. For a lot of medical issues, time is of the essence, so…
Read MoreJapan Is Closing Some Tokyo 2020 Merch Stores, But the Postponed Games Will Still Yield Huge Merch Sales
The Tokyo Olympics, originally slated for this summer, were postponed until next summer due to the coronavirus. Given the sort of last-minute nature of the announcement, officials in Japan had already cranked out a huge supply of Tokyo 2020 merchandise. What happens to it now?…
Read MoreBritons Are Repping the U.K.’s National Health Service Through NHS Branded Apparel
As a sign of appreciation during the fight against COVID-19 in the U.K., Britons have been literally applauding their National Health Service workers every day. Goodwill toward the NHS has also translated into a boom in branded apparel featuring the organization’s logo…
Read MoreMcDonald’s and Heinz Are Giving Out Branded Puzzles on Instagram (and One Is Really Hard)
Despite living in a time where we have just about every movie ever made available at the click of a button, access to all of our friends and loved ones via video chat, and more advanced video games than the creators of Pong could ever have imagined, puzzles have been the star of quarantine. Brands are realizing that…
Read MoreResearchers Develop Textile That Adapts to External Temperature
According to Science Daily, researchers believe they’ve developed a textile garment that could adapt to temperature, cooling the wearer in the summer and warming them up in the winter. It could also help them potentially save some money on their air conditioning bill…
Read MoreNew Restrictions Could Hurt Hand Sanitizer Supply Even More
The Trump Administration’s recent move to tighten regulations on some hand sanitizer ingredients could potentially gum up the supply process at a crucial time, and create a prolonged stocking issue within the promotional products industry and beyond…
Read MoreShop Disney Adds ‘Virtual Waiting Room’ to Handle ‘Star Wars Day’ Merch Demand
With its theme parks shut down, Disney has had to go online-only for merch sales. That can present a challenge in itself, as the demand for limited edition merch could cause servers to freeze up like a dead Tauntaun on Hoth. Thankfully, Disney planned ahead by creating a “virtual waiting room” for shoppers to wait until its their turn to buy “Star Wars Day” merch…
Read MoreWhile Trump Campaign Uses Quarantine for Merch Ideas, Biden Campaign Store Sits Idle
The Trump Campaign has been actively marketing branded merchandise that specifically appeals to people under quarantine and stay-at-home orders, and in March spent more on merch than in any month since September 2016. The Biden for President campaign store, on the other hand, has not been fulfilling orders…
Read MoreGildan Might Make Its Face Mask Production Permanent
After adding production of face masks and gowns for health care workers during the COVID-19 pandemic, Gildan Activewear said that it’s considering making this facet of its business permanent, even after the stay-at-home orders relax and things regain relative normalcy…
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