commonsku Celebrates the 2024 skummunity Award Winners

commonsku, a promotional products business and sales software company based in Toronto, recognized five “skummunity” award winners at skucon in Las Vegas. The skummunity awards honor the explorers, rule-breakers, dreamers, and innovators in the branded merchandise industry. At the live skucon event held on January 19, five recipients were recognized for their radical leadership and…

Read More

Convergence Corner: The Power of Yes

It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…

Read More

PPAI Expo Report: Booth Design Lessons from the Show Floor

Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…

Read More