Brendan Menapace, Author at Print & Promo Marketing

Fashion Editors Pen Open Letter to Brands Calling for Reduced Waste in Holiday Promotional Gifts

Editors from various fashion publications are telling PR folks, “Thanks, but no thanks” this holiday season. It’s not that they don’t want gifts. Everyone loves free stuff. But it’s that when companies send things like samples, gifts and promotional products to these publications, it usually comes with a lot of waste, especially attention-grabbing packaging for…

Grossman Marketing Group announced yesterday that it has acquired Advantages in Marketing (AIM), West Springfield, Mass. GMG co-president Ben Grossman said in a press release that the acquisition will increase Grossman’s marketing operations and boost its client base, namely in AIM’s Northeast location. “AIM gives us greater geographical reach and adds to our significant product…

Proforma, Cleveland, announced the launch of its new ProGlobal Network, which it says will be used to match Proforma owners with supplier partners outside the U.S. that have qualified to “facilitate global account opportunities and international company store programs.” Proforma said in a press release that the program, which works to create a global fulfillment…

Six Things Breweries Look for in Promotional Products

The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that younger buyers like spending their money on smaller…

We’ve been harping on the fact that e-sports are becoming more and more legitimate all over the world, and therefore more and more worthy of your attention as a promotional products distributor. A good indicator of that legitimacy is the presence of brands with strong reputations. In that regard, there aren’t many bigger than Louis…

Promo History Lesson: A Look Back at the Most Important Moments in Music Merchandise

Were you planning on a history lesson today? Doesn’t matter. You’re getting one. It’s time for another iteration of our irregular Promo History Lesson series! We’re piggybacking off some stellar work that High Snobiety did by laying out an exhaustive timeline of important music merchandise over the years. The whole thing is a great read,…

Moby Launches Vegan Apparel Line to Advertise His Vegan Restaurant and Fund Animal Rights Organizations

If vegan or animal-friendly folks want a less permanent and in-your-face method of showing their love for our furry friends than Moby’s giant new two-arm “Animal Rights” tattoo, you could check out the former electronic music star’s Little Pine line of apparel. It’s designed to fund animal rights organizations and Moby’s restaurant…

“Sesame Street” is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler’s new line of “Sesame Street” athleticwear perfectly pinpoints a convergence of nostalgia branding…

Edwards Garment, Kalamazoo, Mich., announced this morning that it has acquired Bishop Custom Clothing. “The acquisition of Bishop Custom Clothing is strategic for both of us,” Gary Schultz, president and CEO of Edwards Garment, said in a press release. “Edwards and Bishop are leaders in our segments of the market and we share common values.…

Author: Brendan Menapace

Fashion Editors Pen Open Letter to Brands Calling for Reduced Waste in Holiday Promotional Gifts

Grossman Marketing Group Acquires Advantages In Marketing

Proforma Introduces ProGlobal Network to Facilitate International Business

Six Things Breweries Look for in Promotional Products

Louis Vuitton Joins the E-Sports Hype for Tournament Championship Gear

Design Startup Releases ‘Sesame Street’ Athleticwear Line

Edwards Garment Acquires Bishop Custom Clothing