Barneys Takes On Bankruptcy Headlines With Clever Store Signage

Barneys New York, a store synonymous with fancy stuff and excess, is doing its best to silence the haters who would dare believe the #fakenews that it’s in financial trouble and possibly heading for closure. It would be a lot easier to believe Barneys’ story if the company hadn’t filed for Chapter 11 bankruptcy in…

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BDA and BrandVia Call Off Acquisition Citing Unresolved Terms

Bensussen Deutsch & Associates LLC (BDA) announced that it will not go through with its acquisition of BrandVia as reported last month. BDA said in a statement today that both companies came to an agreement that they did not meet the final terms required to complete the acquisition, and have agreed to end discussions and…

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This &Pizza Skateboard Has an Actual Pizza Inside

Skateboarders are particular. They won’t ride just anything. And nowadays there are so many things to take into account when you’re buying a board—width, concave, nose size versus tail size, what kind of pizza is in the middle, wheelbase, length, etc. Wait. Hang on. Did we just say “what kind of pizza is in the…

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Promo History Lesson: The World’s First Movie Poster Was a Promotional Failure (But Still Sold for $70K at Sotheby’s)

Today’s lesson comes to us from 19th Century French cinema—specifically, the poster that is believed to be the first film poster in history. It was unsuccessful at driving people to the theater, but it was successful at raking in some cash more than 100 years later. The poster for Auguste and Louis Jean Lumiére’s film, which was also the first public movie screening, only garnered 30 attendees out of an invited 100…

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Sony Music UK Bought Its Own Music Merchandise Company

Though record sales are what people often use to measure a band’s or artist’s success, everyone knows that its the touring and merchandise sales that really generate money. It’s such a vital part of the job, and knowing that it’s the most direct way of supporting artists you love financially is usually enough to ignore…

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Fourth Quarter Fun: Fill Up on Q4 Promo Products and Sales Ideas

It seems like just yesterday we were scraping New Year’s Eve confetti off 
of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes 
of planning for their fourth quarter sales. 
If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end…

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TSA Bans Disney’s (Awesome) Star Wars: Galaxy’s Edge Coca-Cola Bottles From Flights

Disney’s rad thermal-detonator-shaped Coca-Cola bottles are back in the news, but for a less fun reason. If you’re visiting the immersive Star Wars: Galaxy’s Edge theme park locations in California or Florida, then you can throw around the bottles as much as you want. Just don’t plan on taking them home as a souvenir from your trip to a galaxy far, far away. That is, at least, if you’re flying home…

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