Staples Inc. announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse takes over for Rich Witaszak, who is no longer with the company. Staples also announced 175 more layoffs from its Framingham headquarters…
Read MoreAuthor: Brendan Menapace
U.S. Patent Office Says Ohio State Can’t Trademark “The” for Branded Apparel, Merch
While Ohio State grads and students love to remind everyone that it is THE Ohio State University, it can’t claim that it is THE owner of the word “The.” OSU filed an application for “The” with the U.S. Patent and Trademark Office on Aug. 8, which was shot down this week on the grounds that…
Read MoreTrump Administration Delays Latest Tariffs Increase, But Denies Deals in Interim
President Trump announced yesterday that the U.S. would postpone the latest wave of tariff increases on Chinese imports as a “gesture of good will,” as China is celebrating its 70th anniversary on Oct. 1. The increase will now kick in on Oct. 15. https://twitter.com/realDonaldTrump/status/1171925717988388865 Before anyone gets too excited that this is an extended olive…
Read MoreCalifornians Critical of Local Politician’s Use of Funds for Campaign Promos
A California politician is receiving criticism for using his office’s funds to advertise his state senate campaign. Santa Clara County Supervisor Dave Cortese has been sponsoring events in neighboring districts and handing out items like tote bags and hanging banners urging Californians to vote for him in the…
Read MoreBarneys Takes On Bankruptcy Headlines With Clever Store Signage
Barneys New York, a store synonymous with fancy stuff and excess, is doing its best to silence the haters who would dare believe the #fakenews that it’s in financial trouble and possibly heading for closure. It would be a lot easier to believe Barneys’ story if the company hadn’t filed for Chapter 11 bankruptcy in…
Read MoreBDA and BrandVia Call Off Acquisition Citing Unresolved Terms
Bensussen Deutsch & Associates LLC (BDA) announced that it will not go through with its acquisition of BrandVia as reported last month. BDA said in a statement today that both companies came to an agreement that they did not meet the final terms required to complete the acquisition, and have agreed to end discussions and…
Read MoreThis &Pizza Skateboard Has an Actual Pizza Inside
Skateboarders are particular. They won’t ride just anything. And nowadays there are so many things to take into account when you’re buying a board—width, concave, nose size versus tail size, what kind of pizza is in the middle, wheelbase, length, etc. Wait. Hang on. Did we just say “what kind of pizza is in the…
Read MoreUniversity of Tennessee Turns Bullied Fourth-Grader’s Hand-Drawn Design Into Official T-shirt
A fourth grade student in Florida created a hand-drawn University of Tennessee T-shirt for a school spirit day. After he was bullied over the shirt, the university sent him a care package full of swag, and turned turned the design into an official T-shirt for a good cause. It was so popular that it crashed the Vols Store website…
Read MorePromo History Lesson: The World’s First Movie Poster Was a Promotional Failure (But Still Sold for $70K at Sotheby’s)
Today’s lesson comes to us from 19th Century French cinema—specifically, the poster that is believed to be the first film poster in history. It was unsuccessful at driving people to the theater, but it was successful at raking in some cash more than 100 years later. The poster for Auguste and Louis Jean Lumiére’s film, which was also the first public movie screening, only garnered 30 attendees out of an invited 100…
Read MoreSony Music UK Bought Its Own Music Merchandise Company
Though record sales are what people often use to measure a band’s or artist’s success, everyone knows that its the touring and merchandise sales that really generate money. It’s such a vital part of the job, and knowing that it’s the most direct way of supporting artists you love financially is usually enough to ignore…
Read More