Almost exactly one year ago, Amazon expanded its Merch by Amazon print-on-demand service with new items, like PopSockets, to go with the standard assortment of apparel offerings already available. Now, the company is quietly expanding its on-demand printing capabilities at facilities in Pennsylvania and elsewhere…
Read MoreAuthor: Brendan Menapace
Why the White Sox Are Defending Themselves After ‘Disco Demolition Night’ Anniversary Promotion
Disco Demolition Night is one of the most infamous events in baseball and American music history. It was the night that the White Sox and a frustrated Chicago rock DJ urged fans to show up to Comiskey Park for a White Sox double-header where the team would blow up a crate of disco records during…
Read MoreUnited Airlines Launched a Superhero-Heavy Promotional Campaign
Everyone is going nuts over the Marvel Cinematic Universe right now, especially now that “Avengers: End Game” has concluded the series’ decade-long story arc. But with video games, films about individual characters and more, people are still very much interested in all things Marvel. United Airlines is getting in on the superhero fun by paying…
Read MoreProforma Celebrates 1,000 Users on New Business Management System
Proforma’s senior leadership team recently met with the Proforma Owner Advisory Council Technology Committee to celebrate exceeding 1,000 users on its new ProVision Business Management System. Proforma’s Owner Advisory Council (OAC) consists of peer-elected Proforma members from across North America. Proforma has invested more than $10 million dollars developing its new proprietary system, and employs…
Read MorePromo History Lesson: The Story of Soviet Russia’s Mega-Popular Space Dog Merchandise
It’s been a while since we’ve had a good story for our “Promo History Lesson” series, which is totally still a thing we did not forget about. Today’s story, dear readers, comes from the Cold War-era Space Race, where the U.S. and USSR competed to be the first nation to send human beings to space…
Read MoreTrent Reznor and Netflix Collaborate on Black Mirror Merchandise
You probably wouldn’t peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie “Captain Marvel,” it’s not that surprising. His latest is still a…
Read MoreLuxury Brand Gifts Soccer Team Gold Plated Custom iPhones Following Championship
For professional athletes, a championship trophy is the pinnacle of achievement. In European soccer (football, to them), the highest of high honors is the UEFA Champions League trophy. It’s a tournament that involves the top one to four teams from each of Europe’s professional leagues. In addition to getting to hoist the trophy and walk…
Read MoreHow One Distributor’s Cold Call and Persistence Turned Into a Long-Term Customer
It’s no secret that a lot of successful sales relationships are built on personal touches and making the effort to show clients that you care. But, in the age where communication is so easy it becomes impersonal, making sure to give your customers a little face time (and making them feel important) can go a…
Read MoreDJ Khaled’s Billboard Dreams Were Squashed by His Own Merch Bundling
DJ Khaled bundled his new album “Father of Asahd” on Shop.com (via its parent company Market America). Only, instead of offering shirts or wristbands, like many other artists do, he bundled it with energy drinks similar to those 5-Hour Energy shots. Seems fine, right? Then why is Khaled so mad…
Read MoreMiller Lite’s ‘Cantroller’ E3 Promotional Item Is a Beer Can That Doubles as a Video Game Controller
Imagine this: You’re at your friend’s house, and they ask if you want to play some video games. You agree, and they hand you a can of Miller Lite. I mean, that’s great and all, but you were kind of jazzed to throw down in some “Mortal Kombat,” right? Logically, you ask where your controller…
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