Nowadays, no matter what product you make, whether it’s apparel, electronics or food, you are an everything company. That means that you can no longer specialize in just one thing anymore. The Amazons and Walmarts of the world made sure of that. Even if you’re a frozen pizza company, you need to make sure your…
Read MoreThe modern music merchandise game is a game of creativity, co-branding and innovation. Long gone are the days of a T-shirt being enough to complete a band’s merchandise portfolio. The dawn of e-commerce and a saturated music market has forced artists and marketing firms to think outside the boxy T-shirt. Weezer’s Black Market was the…
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A new study focusing on chocolate packaging has some encouraging results for promo companies looking to provide custom packaging as an upsell for clients. Researchers published a report that found that people had different reactions to the same chocolate depending on its packaging…
Read MoreLook around you right now. Chances are there’s at least one piece of drinkware within arm’s reach. The chances are even higher that there’s a logo on it. Be it a coffee mug from your trip to San Antonio, your water bottle you got for free when you signed up for the gym, or a…
Read MoreAlmost exactly one year ago, Amazon expanded its Merch by Amazon print-on-demand service with new items, like PopSockets, to go with the standard assortment of apparel offerings already available. Now, the company is quietly expanding its on-demand printing capabilities at facilities in Pennsylvania and elsewhere…
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Disco Demolition Night is one of the most infamous events in baseball and American music history. It was the night that the White Sox and a frustrated Chicago rock DJ urged fans to show up to Comiskey Park for a White Sox double-header where the team would blow up a crate of disco records during…
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Everyone is going nuts over the Marvel Cinematic Universe right now, especially now that “Avengers: End Game” has concluded the series’ decade-long story arc. But with video games, films about individual characters and more, people are still very much interested in all things Marvel. United Airlines is getting in on the superhero fun by paying…
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Proforma’s senior leadership team recently met with the Proforma Owner Advisory Council Technology Committee to celebrate exceeding 1,000 users on its new ProVision Business Management System. Proforma’s Owner Advisory Council (OAC) consists of peer-elected Proforma members from across North America. Proforma has invested more than $10 million dollars developing its new proprietary system, and employs…
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It’s been a while since we’ve had a good story for our “Promo History Lesson” series, which is totally still a thing we did not forget about. Today’s story, dear readers, comes from the Cold War-era Space Race, where the U.S. and USSR competed to be the first nation to send human beings to space…
Read MoreYou probably wouldn’t peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie “Captain Marvel,” it’s not that surprising. His latest is still a…
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