Fanatics found itself ranked 25th on CNBC’s Disruptor 50 list, which isn’t incredibly surprising given that it’s become the premier licensed apparel company in the U.S. and beyond, thanks to partnerships with multiple sports leagues. Michael Rubin, CEO of Fanatics parent company Kynetic and co-owner of the Philadelphia 76ers, went on CNBC’s “Squawk Box” to…
Read MoreAnyone who’s eaten at Red Lobster will likely tell you that the highlight of the meal is chowing down on those cheddar biscuits they give you as an appetizer. Those things can ruin even the most powerful appetite, man. Red Lobster seems to be acutely aware of this fact, because it celebrated National Biscuit Day,…
Read MoreDays after the U.S. raised existing tariffs on $200 billion in Chinese goods from 10 percent to 25 percent, President Trump announced that an additional $300 billion in imports from China would soon be subject to 25 percent tariffs. That $500 billion total would represent virtually all of the goods the U.S. imports from China, and includes just about every Chinese-made promotional product imaginable…
Read MoreIf you were in charge of marketing for the “Godzilla” film franchise, you would go big, right? We don’t mean going big as in getting a lot of products. No, sir. We mean “big” quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick “Godzilla: King of the Monsters” understands how this…
Read MorePresident Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its “deep regret over the development,” and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…
Read MoreNatural Light and promotional products enthusiasts, have we got news (and better beer recommendations) for you: Natty Light, the low-calorie pilsner from Anheuser-Busch and favorite among college sports tailgaters, is looking for an intern—seemingly a young one based on the language it used in the ad—to do a bunch of marketing tasks, including creating “sick…
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At this point, has a university changed its logo and received positive feedback? You’ve got schools like University of South Florida, which tried to abandon their very-college-sports horned U logo in favor of something you’d see on a bank statement. USF students rightfully freaked out, and the university decided to abandon the logo, eating about…
Read MoreWho do you think is the least likely person to incorporate cocaine into their own personal brand image? If you answered Pope Francis, you’re probably right. But we’re talking about Sen. Mitch McConnell, who is a close second in terms of probably not being a drug kingpin. But those who pay attention to politics might…
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The Los Angeles Dodgers broke a Major League Baseball record for most tickets sold to a special event game, all thanks to the promotional item scheduled for the event. The team is hosting Mexican Heritage Night tonight when they finish their series against the Atlanta Braves, and the special ticket comes with a voucher for…
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Charles River Apparel, Sharon, Mass., announced the additions of Jen Kruger and Bryan Mercer, both as Midwest sales representatives, to Charles River’s growing sales team. Both Kruger and Mercer have more than 15 years in the industry working with clients in the Midwest. …
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