The primary key to a successful promotional giveaway is giving end-users an item they need. That could be a notebook for an educational event, a USB device to store important information, or a Bluetooth speaker that fulfills their need to party. The latest promotional idea from Lyft fulfills a literal need for any human: eating.…
Read MoreAuthor: Brendan Menapace
Happy Holidays from Promo Marketing
Hello there, dear readers. We hope you have enjoyed reading PM Headlines as much as we’ve enjoyed writing the stories. This is just a brief message to say that we will take the next week off from Headlines, returning on Jan. 2. So, when you don’t receive the newsletter from us next week, worry not.…
Read More2018 Wrap-Up: Our Favorite Promotional Products Stories of the Year
Well folks, this is it. This the end of our 2018 wrap-up. It’s been a great year for us at Promo Marketing, and we’re glad you’ve been there to share it with us. From a professional standpoint, we’ve done a lot of promotional products stories that we’re proud of. Some were in-depth studies, some were…
Read MoreFanatics Snaps Up Another Sports Merchandise License With English Football Association Deal
Fanatics has firmly solidified itself as one of the powerhouses of sports merchandise. This year alone the company got the license to produce NFL fan…
Read More2018 Wrap-Up: The Best Fast Food Promotions of the Year
Fast food restaurants really decided to step up their promotional game this year. Maybe they were afraid that they’d be one of those things millennials supposedly are killing. Or maybe they just finally realized how much people love merch. Either way, it led to a ton of, well, creative promotional campaigns from the likes of…
Read MoreFollowing AP Forced Labor Report, Some Schools Pull Sportswear From Stores
After a report by the Associated Press linked shipments from a forced labor camp in China to a U.S. apparel supplier, some of the company’s end-buyers, mostly schools and universities, have…
Read More2018 Wrap-Up: The Top 5 Pro Sports Promotions of the Year
We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…
Read MoreU.S. Wholesale Sportswear Company Investigating After AP Report Links Shipments to Chinese Forced Labor
The Associated Press has tracked apparel shipments from Chinese internment camps to North Carolina wholesale apparel supplier Badger Sportswear. The camps, located in the Xinjiang region of China, are populated by an estimated 1 million detainees, mostly Muslims of Uighur and Kazakh ethnicity, held for what the Chinese…
Read MoreH.I.G. Capital Acquires Vision Integrated Graphics
H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for a number of industries…
Read More2018 Wrap-Up: Our Favorite Podcast Moments
We started the Promo Marketing Podcast this year, and Sean and I have had a great time speaking with people from just about every facet of the promotional products industry. We’ve learned a lot (including how to actually make a podcast, proper mic placement and tasteful soundboard usage), and we hope you have too. It’s…
Read More