Showdown Displays Acquires Soft Signage Manufacturer Xarisma

Showdown Displays, Brooklyn Center, Minn., has acquired Xarisma, a manufacturer of soft signage based in Huntsville, Ala. In October, Showdown acquired Jansen Display Group, furthering its European presence, and formally integrated Creative Banner Displays. “Xarisma’s creative branding solutions and innovative display development is an ideal complement to the current offerings of Showdown Displays,” Kevin Walsh,…

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Why Companies Like Lyft and AT&T Are Giving Out Branded Fruit at Events

The primary key to a successful promotional giveaway is giving end-users an item they need. That could be a notebook for an educational event, a USB device to store important information, or a Bluetooth speaker that fulfills their need to party. The latest promotional idea from Lyft fulfills a literal need for any human: eating.…

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Happy Holidays from Promo Marketing

Hello there, dear readers. We hope you have enjoyed reading PM Headlines as much as we’ve enjoyed writing the stories. This is just a brief message to say that we will take the next week off from Headlines, returning on Jan. 2. So, when you don’t receive the newsletter from us next week, worry not.…

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2018 Wrap-Up: The Best Fast Food Promotions of the Year

Fast food restaurants really decided to step up their promotional game this year. Maybe they were afraid that they’d be one of those things millennials supposedly are killing. Or maybe they just finally realized how much people love merch. Either way, it led to a ton of, well, creative promotional campaigns from the likes of…

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2018 Wrap-Up: The Top 5 Pro Sports Promotions of the Year

We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…

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H.I.G. Capital Acquires Vision Integrated Graphics

H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for a number of industries…

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