Flywheel Brands Inc., Chattanooga, Tenn., broke ground recently on a new 6,000 sq. ft. office building to accommodate its growing team. The new headquarters will be located in Hixson, Tenn., just outside of Chattanooga, where Flywheel vice president of client development Bart Simpson said his brand marketing agency will develop a modern structure that satisfies…
Read MoreRemember the legal battle over whether beverage companies would be allowed to supply branded drinkware to bars and restaurants for free? It was something big-name companies were in…
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Fashion labels MZ Wallace and Lingua Franca have teamed up to create a tote bag imploring folks to “give a damn”—a sentiment shared by many women in America right now. The bag, which is in such high demand that the wait list reached the hundreds before it was even released, according to Fast Company, was…
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There’s an old adage that you’d probably hear on college campuses: Only freshman wear apparel with the school’s name on it. We know that’s patently false because, well, we went to college, too. That same idea might apply to popular tourist destinations. The locals surely wouldn’t wear shirts…
Read MoreThere’s always a scene in spy movies where the daring protagonist is warned that “should this fall into the wrong hands, it would be catastrophic.” “This” could refer to a weapon, a jewel of some sort, or information. It wasn’t a spy movie, but a USB drive containing a ton of valuable information regarding security…
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You can’t buy achievements in video games. You can, theoretically, buy a “Destiny 2” T-shirt that says you’ve achieved something, though. It’ll just cost you almost a million bucks. But there is another, less expensive way: If players manage to unlock a certain weapon by Oct. 31, they’ll receive a code that makes the shirt available for a much more reasonable $24.99…
Read MoreThe official Donald Trump merchandise store is selling a Trump football jersey with the number 45 and the message “Stand Up for America” on the front, and the name “Trump” across the back where a player’s name would usually appear. It’s an interesting bit of counterprogramming to Trump’s stance on the NFL anthem protests…
Read MoreBud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…
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iPROMOTEu, Wayland, Mass., announced on Friday that it has obtained new financing, providing the company with growth capital to boost investments and initiatives to support its affiliate network. In a press release, the company said it would use the capital primarily to enhance systems and technology, strengthen recruiting strategies, support internal operations and, should the…
Read MoreIt’s unclear who started the Team Elon site, a Shopify store selling branded merchandise ostensibly aimed at helping Elon Musk, a billionaire, fight his recent SEC suit. It’s kind of like the “Save Ferris” memorabilia from “Ferris Bueller’s Day Off,” only if instead of a lovable ’80s goofball Ferris was an ultra-rich entrepreneur smoking weed on podcasts and going on Twitter rants…
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