When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…
Read MoreHave you ever watched “The Simpsons” and dreamed of living in Springfield? You’d have the bulbous eyes, the job at the nuclear plant, your barstool at Moe’s and your Isotopes fan gear. You’d probably do a good bit of your shopping at the Kwik-E-Mart, too. But, “Simpsons” fans don’t have to magically transport themselves into…
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ComfortWash, the garment-dyed apparel brand from the makers of Hanesbrands Inc., Winston-Salem, N.C., has joined Hanes4Education. Effective Aug. 1, all purchases of ComfortWash tees and fleece purchased from suppliers can raise cash for a K-12 school. The Hanes4Education program allows suppliers and their customers to help support K-12 schools through a unique cash rebate offer.…
Read MoreIt’s funny how we perceive marketing campaigns that are objectively not that different. We see some and immediately write them off as hacky, offensive, unfunny or any other derogation. Others are beloved, recited, forced into common vernacular and sometimes even written in the sky. So, what exactly sets the two apart? What makes one so…
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Amazon has been beefing up its own delivery service through the use of drones and robots for a little while now. Its latest venture, set to launch in Austin, Texas, is a bit more in-line with traditional delivery methods, but with a key twist that, as we covered, could shake up supply chains. In the…
Read MoreMembers of the Trump Administration have been on the receiving end of a merchandise-specific perk of being close to President Trump. Politico…
Read MoreA lot of people pride themselves on being excellent gift-givers. They believe their creativity and thoughtfulness puts them a step above the competition when it comes to finding the perfect present for friends or family. In the corporate gifting world, creativity and thoughtfulness are just as important when you’re giving for customer acquisition, employee recognition…
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The Paramount Pictures logo is one of the most recognizable in the world. Its star-surrounded mountain peak flashes before a good chunk of movies and TV we watch in the U.S. Being such a recognizable brand, it would make sense for someone to create merchandise around it. You’d think that would only be its parent…
Read MoreThe Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it’s hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…
Read MoreAretha Franklin passed away today at the age of 76 in her home town of Detroit. After being admitted to hospice care this week, fans in New York City paid homage to the Queen of Soul by putting up signage and stickers in the Franklin St. subway station in the Tribeca neighborhood. Gothamist posted pictures…
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