The San Diego Padres were forced to recall giveaway beach hats last weekend after the organization found grain beetles in some of the items’ packaging. According to the San Diego Union Tribune, fans at Petco Park received a voucher to get a replacement (and hopefully bug-free) beach hat mailed to their home. The team unfortunately already handed the items out before realizing the mistake, but ushers came around in the third inning with plastic bags to collect them…
Read MoreAuthor: Brendan Menapace
Geiger Sets Industry Yoga Record, Issues Humanitarian Challenge
Geiger, Lewiston, Maine, has set an industry record with the largest number of people participating in a single yoga session. Looking to make an impact throughout the company and beyond, Geiger kicked off the 2019 business planning season with every employee participating in motivational workshops and nearly 100 employees participating in a single yoga session.…
Read MoreJake Paul’s New Merchandise Line Is a Lesson in Artificial Exclusivity and Opportunism
Jake Paul is a colossal annoyance who has managed to monetize disturbing his neighbors, subpar hip-hop production, jump-cut YouTube videos, and allowing his friends to crash in his mansion in exchange for being the subject of “pranks” that millions of YouTube viewers absorb like a sponge. And it’s really working for him. After a weird…
Read MoreThe Company Making Smartphone Accessories From Recycled and Plant-Based Materials
Eco-friendly options like recyclable straws, canvas tote bags and reusable water bottles have become increasingly popular in the promotional space thanks to society’s growing interest in environmental sustainability. At the same time, our dependence on electronics and technology has grown, too, and now those two lines have crossed. Since we’re all charging items like smartphones,…
Read MoreHow to Turn a Sale Into Repeat Business
When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…
Read More‘Simpsons’ Fans Can Buy Merchandise in Real-Life Kwik-E-Mart
Have you ever watched “The Simpsons” and dreamed of living in Springfield? You’d have the bulbous eyes, the job at the nuclear plant, your barstool at Moe’s and your Isotopes fan gear. You’d probably do a good bit of your shopping at the Kwik-E-Mart, too. But, “Simpsons” fans don’t have to magically transport themselves into…
Read MoreComfortWash Brand Joins Hanes4Education Program
ComfortWash, the garment-dyed apparel brand from the makers of Hanesbrands Inc., Winston-Salem, N.C., has joined Hanes4Education. Effective Aug. 1, all purchases of ComfortWash tees and fleece purchased from suppliers can raise cash for a K-12 school. The Hanes4Education program allows suppliers and their customers to help support K-12 schools through a unique cash rebate offer.…
Read MoreDilly Dilly and IHOb: What Makes a Marketing Campaign Successful While Others Fail?
It’s funny how we perceive marketing campaigns that are objectively not that different. We see some and immediately write them off as hacky, offensive, unfunny or any other derogation. Others are beloved, recited, forced into common vernacular and sometimes even written in the sky. So, what exactly sets the two apart? What makes one so…
Read MoreAmazon’s New Delivery Service Launches in Austin
Amazon has been beefing up its own delivery service through the use of drones and robots for a little while now. Its latest venture, set to launch in Austin, Texas, is a bit more in-line with traditional delivery methods, but with a key twist that, as we covered, could shake up supply chains. In the…
Read MoreWhite House Staffers Get Merchandise Discount at Trump National Golf Club
Members of the Trump Administration have been on the receiving end of a merchandise-specific perk of being close to President Trump. Politico…
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