In today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?
Read MoreAuthor: Brendan Menapace
What Exactly Is ‘Outletic’ Apparel, and Why Should You Care?
It seems like everything in apparel right now needs to have a made up word that combines a couple of words to convey its usage, like athleisure. OK, “athleisure” might be the only one, really. But now there’s talk about “outletic” apparel, a term coined by GoLite as part of its 2019 relaunch. So, what…
Read MoreThe NRA’s Plan for Supporters to Turn Their YETI Gear Into NRA Promotional Items
After YETI Coolers cut ties with the NRA, supporters of the organization retaliated by peacefully disposing of their YETI products. Wait, no—they shot them and blew them up. In a message to members on Tuesday, NRA past president Marion P. Hammer offered a less dangerous solution: stickers. “Approximately 100,000 free stickers, proudly displaying the message…
Read MorePromotional T-shirt Cannons Get the ‘New Yorker’ Cartoon Treatment
We love T-shirt cannons. Whether it’s the Philly Phanatic launching T-shirts (or hot dogs) while riding an ATV across the baseball field or just arena staff hucking T-shirts into the expectant hands of the masses, they’re a really awesome way to give out promotional apparel. In a New Yorker cartoon, Benjamin Schwartz immortalized the appeal…
Read MoreTSC Apparel Acquires Thinc Actionwear
TSC Apparel, Cincinnati, announced that it has acquired Thinc Actionwear, the Portland, Oregon-based apparel supplier. The acquisition expands TSC’s reach in North America, creating a new presence for the apparel supplier in the Pacific Northwest…
Read MoreBiodegradable Microbeads That Clean Up Pollution Could Be On the Way
Microbeads have been common in lotion and other personal care items thanks to their exfoliating properties. However, because they aren’t biodegradable and cause pollution in the oceans and waterways, countries like the U.K. and Canada, along with the U.S., have moved to ban them. The current state of microbead bans. Green shows total…
Read MoreWhat the Heck Is Going On With CafePress?
Companies like Walmart and Cimpress (parent company of Vistaprint and National Pen Co.) give distributors and suppliers reasonable cause for concern, as they are pulling in more business than in the past. One of the heavyweights in that category, however, seems to be in a weird free fall. We’re talking about CafePress…
Read MoreThe Past, Present and Future of Wearable Tech Promotions
As fun as it is to think about what we’re wearing in the future (we’re still holding out for rocket shoes), let’s focus on what we have right now, in 2018. For help, we talked to Christopher Duffy, director of marketing for Ariel Premium Supply, St. Louis, about what end-users and buyers are looking for in their wearable tech promotions…
Read MoreCimpress Third-Quarter Results: Big Revenue Gains for Vistaprint, National Pen Co.
Cimpress, Venlo, Netherlands, announced financial growth for two of its brands—Vistaprint and National Pen Co.—in the third quarter of 2018. Vistaprint’s revenue grew 10.8 percent, reaching $357.6 million. National Pen’s revenue grew an eye-catching 38.6 percent, hitting $81.5 million, according to the Motley Fool. In December, National Pen announced that it planned to create 250…
Read MoreTwitter Advises All 330 Million Users to Change Passwords After Data Glitch
Twitter is urging its users, all 330-some million of them, to change their passwords immediately after a glitch caused the passwords to be stored in readable format in the company’s internal computer system, rather than an encrypted version. The social media giant was quick to follow that it has resolved the problem, and it has…
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