Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book…
Read MoreAuthor: Brendan Menapace
Corporate Imaging Concepts Acquires eCompanyStore
Corporate Imaging Concepts (CIC), Northbrook, Ill., has acquired eCompanyStore, Alpharetta, Ga., creating what CIC called one of the largest promotional products distributors in the country serving major local brands, according to the Atlanta Business Journal. “Growth through strategic acquisitions is a key pillar of our strategy,” CIC CEO Bob Herzog told the Atlanta Business Journal.…
Read MoreStaples Has Laid Off More Than 200 Employees This Year
After Shira Goldman stepped down from her position as CEO of Staples in January, the company has laid off hundreds of employees. The Framingham Source estimated that 200 employees have been laid off from Staples in the 2018 calendar year. The latest round of layoffs came last week, but the exact details are currently unknown.…
Read MoreInnerWorkings Inc. Under Investigation for Securities Fraud, Faces Class-Action Lawsuit
InnerWorkings Inc., Chicago, announced in a press release that shareholder rights law firm Bernstein Liebhard LLP is investigating “potential securities fraud claims on behalf of shareholders of InnerWorkings Inc.” Today, Bernstein Liebhard announced that a class-action lawsuit has been filed on behalf of those who purchased or acquired InnerWorkings securities between Aug. 11, 2015 and May 7, 2018…
Read MoreStimulate Your Senses: Creating Multi-Sensory Brand Experiences
In today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?
Read MoreWhat Exactly Is ‘Outletic’ Apparel, and Why Should You Care?
It seems like everything in apparel right now needs to have a made up word that combines a couple of words to convey its usage, like athleisure. OK, “athleisure” might be the only one, really. But now there’s talk about “outletic” apparel, a term coined by GoLite as part of its 2019 relaunch. So, what…
Read MoreThe NRA’s Plan for Supporters to Turn Their YETI Gear Into NRA Promotional Items
After YETI Coolers cut ties with the NRA, supporters of the organization retaliated by peacefully disposing of their YETI products. Wait, no—they shot them and blew them up. In a message to members on Tuesday, NRA past president Marion P. Hammer offered a less dangerous solution: stickers. “Approximately 100,000 free stickers, proudly displaying the message…
Read MorePromotional T-shirt Cannons Get the ‘New Yorker’ Cartoon Treatment
We love T-shirt cannons. Whether it’s the Philly Phanatic launching T-shirts (or hot dogs) while riding an ATV across the baseball field or just arena staff hucking T-shirts into the expectant hands of the masses, they’re a really awesome way to give out promotional apparel. In a New Yorker cartoon, Benjamin Schwartz immortalized the appeal…
Read MoreTSC Apparel Acquires Thinc Actionwear
TSC Apparel, Cincinnati, announced that it has acquired Thinc Actionwear, the Portland, Oregon-based apparel supplier. The acquisition expands TSC’s reach in North America, creating a new presence for the apparel supplier in the Pacific Northwest…
Read MoreBiodegradable Microbeads That Clean Up Pollution Could Be On the Way
Microbeads have been common in lotion and other personal care items thanks to their exfoliating properties. However, because they aren’t biodegradable and cause pollution in the oceans and waterways, countries like the U.K. and Canada, along with the U.S., have moved to ban them. The current state of microbead bans. Green shows total…
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