How to Achieve a Long-Lasting Promotion

We always hear promotional products professionals talk about “staying power” and long-lasting promotions. There’s a good reason for that. When end-users hold onto a product for a long time, that means extended brand visibility for clients. Isn’t that the goal of every promotional…

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Does the National Civil Rights Museum’s MLK Jr. Merchandise Go Too Far?

The National Civil Rights Museum in Memphis is commemorating the 50th anniversary of Dr. Martin Luther King Jr.’s death this week with a wide selection of promotional merchandise, including some that take a somewhat literal approach to commemorating the civil rights leader’s death in 1968. Among the usual gift shop items like T-shirts, drinkware and…

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When Are Pot Promos OK? That’s the Question in Boulder

The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…

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A Roadmap to Successful Sales in the Tourism and Hospitality Market

Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…

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St. Louis Cardinals Want Fans to Pick Stadium T-shirts For Them

Have you ever gone to a baseball game or other sporting event, received your promotional product at the gate and thought that you had a better idea for a design? If so, you’re probably not alone, and the St. Louis Cardinals would like a word with you. The Cardinals are launching a program this year…

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Loyola Chicago’s Sister Jean Inspires Iconic Merchandise

If it wasn’t the immediate downfall of Virginia, North Carolina’s loss to Texas A&M or Nevada over Cincinnati, chances are Loyola Chicago’s unlikely Final Four run has ruined a few brackets. However, at least one person outside of the Loyola Chicago team has maintained the faith that the Ramblers would go far in the tournament,…

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Get On Course: A Lesson In Selling Golf Products

Golf is more than just a sport. It’s an opportunity to spend a few hours in the sunshine in what’s basically a park. It’s a great time to create a bit of friendly competition amongst friends without having to expend too much energy. And, most importantly for businesspeople, it’s a killer networking opportunity. The fact…

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UC San Diego Professor Develops Lithium-Ion Battery Recycling Method

Lithium-Ion batteries have been a focal point of the promotional products industry for years now. Their inclusion in a multitude of electronic devices has made them ubiquitous, but their volatility has made them somewhat controversial. Think of items like hoverboards and wireless headphones—both items that existed in the promotional products space and have also been…

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Behind the Scenes of March Madness Merchandise

March Madness is a profitable time. The tournament itself rakes in more than $1 billion in television ad revenue. That’s not to mention what the schools themselves make. The Washington Post reported that in 2014, a tournament berth (even a first-round loss) earned a school $1.67 million. A spot in the Sweet 16 is worth…

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