Shopify has been working with musicians and celebrities on new ways to integrate experiences into their marketing campaigns. E-commerce platforms can feel threatening to distributors, but what Shopify has done with experiential marketing creates a very teachable moment for distributors: Bring brands out into the world.
Read MoreAuthor: Brendan Menapace
Arby’s x ‘Good Burger’ Promo Doesn’t Take Advantage of Perfect Co-Branding Opportunity
With ‘Good Burger 2’ coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby’s is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.
Read MoreToyota Goes Maximalist for TRD x HUF Line, Including Truck-Shaped Floor Mats and All-Over Imprints
Streetwear collaborations usually just include items like apparel and headwear. Maybe there’s a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its ’70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…
Read MoreWhat Makes the ‘Most Popular Tote Bag of 2023’ So Popular? An Investigation
According to Google search data, a Marc Jacobs tote bag was the top-trending tote bag of 2023. At first glance, it looks like similar tote bags. But, the bag is called “The Tote Bag,” making a bold claim that this is the bag that anybody who’s anybody is carrying.
Read MoreAnaheim Ducks and The Offspring Want Fans to ‘Come Out and Play’ For Dual-Anniversary Night
Hockey is possibly the most punk rock sport there is. Yes, football has plenty of hits, but it just doesn’t have that nonstop action that hockey does. It’s pretty much a mosh pit with incentives. Plus, arenas tend to host rock bands more often than football stadiums (unless you’re, like, Bruce Springsteen). The Anaheim Ducks…
Read MoreStarbucks’ Stanley Promo Shows Power of Premium Brands
Starbucks just released a red holiday-themed Stanley 40 oz. cup, which retails for $49.95 and is reportedly flying off the shelves at Starbucks locations, as well as Starbucks locations within Target and Kroger stores. People have been waking up at the crack of dawn to get them (and in some cases sell them online).
Read MoreHanesbrands Inc. Considers Champion Sale
Hanesbrands Inc., Winston-Salem, N.C., is reportedly interested in selling its Champion brand, with management firms WHP Global and Authentic Brands Group showing interest in buying it. According to CNBC, Hanes could decide to sell Champion in an effort to cut costs, after facing pressure from activist investors at Barington Capital Group. Champion reportedly sees annual…
Read MoreTito’s Asks How You Like Your Holiday Promo: Not Ugly, Kinda Ugly, Uglyish, or Ugliest?
Tito’s is keeping in the spirit of the Ugly Sweater promo, but letting people decide how far they want to turn that ugly dial, with an entire line of sweater-themed products for people, pets, and even drinkware that range from “Not That Ugly,” to “Kinda Ugly,” “Uglyish,” “Ugly,” “Uglier,” and finally “Ugliest.”
Read MoreThe Supreme Court Is Confused Why This Guy Thinks Trademark Denial for ‘TRUMP TOO SMALL’ is Limiting His Free Speech
Democratic activist Steve Elster is arguing to the Supreme Court that being denied a trademark for “TRUMP TOO SMALL” for use on merchandise is limiting his free speech. In a rare moment of unanimity, the Supreme Court justices seem confused about how it has anything to do with his free speech.
Read MorePhillies Player’s Son Unveils His Latest T-shirt Design for Charity
A portrait then-8-year-old Liam Castellanos did of his big-league dad ended up on a T-shirt that the team sold through the Reds’ official store, with proceeds going to charity. Now in Philly, Liam once again put marker to paper for charity, this time drawing himself and bringing his own face into the team.
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