Sometimes it’s difficult to select a promotion that’s one of your best. For some distributors, it’s kind of like (to use an old cliché)…
Read MoreHow to Always Strive for Your Best Promotion
Author: Brendan Menapace
Credit Card-Sized Anti-Theft Device Has Promotional Potential
Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…
Read MoreFollow the Money: Selling to Banks and Financial Institutions
If you’re anything like us, you have amassed a large quantity of writing instruments bearing the name of your local bank or credit union. Chances are, you got these pens after signing paperwork, writing on deposit slips or maybe you’re just a serial pen thief. (Kidding!) But places like banks and other financial institutions are…
Read MoreMeet Alyce: The Business Gifting Company That Does the Personalization for You
Personalization, and researching your clients and end-users to provide a product that will be used on a regular basis and, therefore, provides long-lasting brand awareness, is key for promotional products distributors. The more an end-user enjoys the item they receive, the more they think about your clients and do so positively. In this age of…
Read MoreActivists Call for Levi’s to Overhaul Supply Chain for Environmental Purposes
The environmental group Stand.earth is calling on Levi Strauss & Co. to overhaul its supply chain and implement renewable energy, asking the company to source at least 50 percent of its energy from renewable resources by 2035. Last week, activists showed up at the company’s flagship San Francisco store, taking off their jeans as part…
Read MoreHow ‘Star Wars’ Has Used Cute As A Marketing Safety Net For Decades
I finally got to see “Star Wars: Episode VIII – The Last Jedi” last night. I won’t spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss today, and don’t worry, this won’t spoil anything. How…
Read MoreTodd Snyder + Champion Sweatshirts Recalled
The Consumer Product Safety Commission (CPSC) announced yesterday that it is recalling the Todd Snyder + Champion brand sweatshirts, manufactured by WS and Co. and distributed by Todd Snyder, after they did not meet federal flammability standards, posing a potential burn risk to customers. The company sold about 2,100…
Read MoreCimpress’ National Pen Co. Cites Growth, While Vistaprint Downsizes
National Pen Co., headquartered in San Diego, Calif., announced that it plans to create more than 250 jobs at its facility in Dundalk, Ireland, over the next five years as part of an expansion plan. This comes after National Pen Co. was acquired by Venlo, Netherlands-based Cimpress last year. “A year ago in December 2016,…
Read MoreChina Will Surpass U.S. In Wearable Tech Market This Year
The use of wearable technology in the form of watches that track things like heart rates and steps, clothing that monitors athletic activity and more, has been growing in popularity all over the world. According to Marketing Interactive, China’s wearable tech market will pass the U.S. by the end of this year, with more than…
Read MoreAirlines Restrict Smart Luggage on Planes Because of Lithium-Ion Batteries
Smartphone integration is the way of the future. It’s not even a debate anymore. We see it with apparel, footwear, paper products and more. To try to ease one of the most stressful parts of airline travel—checking (and possibly…
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