If there’s one thing that Disney and Pixar have proven over time, it’s that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…
Read MoreAuthor: Brendan Menapace
A.T. Cross Company Purchased by Private Equity Firm
A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. “This exciting development is the beginning of a new phase in our storied 170-year history,” Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…
Read MoreNew Tax Plan Could Hurt University Licensing Programs in a Big Way
The Republican tax plan, which passed today in the House of Representatives, includes one section that may cause worry for colleges and universities. According to Inside Higher Ed, the…
Read MoreZen Magnets Receives Stay, Can Sell Products Throughout Holiday Season
After Zen Magnets received multiple stop-sales from the CPSC, despite initially winning an appeal granting magnetic ball toys safe for sale, the future of the company was…
Read MoreIn Case You Forgot: Roy Halladay Pitched a Perfect Game In a Stadium Full of Promotional Tambourines
On May 29, 2010, Roy Halladay pitched a perfect game against the (then) Florida Marlins. It was the 20th perfect game in MLB history, as well as the second in Phillies franchise history (and…
Read MoreHow Pantone Selects the Color of the Year, and What It Means for Consumers
We’ve been talking about the Pantone Color of the Year, well, every year. The Pantone Color Institute, the leading expert on all things colorful, chooses a single hue every year that it believes will be prevalent in fashion, culture, marketing and…
Read MoreScientists Print Electronic Circuits Directly Into Apparel
Scientists at the University of Cambridge have successfully implemented washable, stretchable and breathable electronic circuits into clothing, pushing the development and possibilities of technological athletic apparel. The team of researchers printed…
Read MoreScientists Develop Lithium-Ion Battery That Holds Up to ‘Extreme Conditions’
We’ve focused on the development of lithium-ion batteries, and for good reason. As technology evolves, and becomes an ever-growing presence in the promotional products industry, the science behind safer lithium-ion batteries is of high importance to promotional products distributors. Without a full understanding of the latest technology available, distributors and suppliers run the risk of…
Read MoreScottish Soccer Team Sells Shirt With Wrong Team’s Name
Soccer fans across the pond are passionate. That’s not to say that we in the U.S. don’t care about the beautiful game, but anyone who’s watched even a few minutes of European soccer (or, more accurately, football) knows things can get hectic in the stands (or in the streets). So, you can imagine what a…
Read MoreHandStands Acquires UpCycle Goods
HandStands, Salt Lake City, announced that it has acquired UpCycle Goods, a Seattle-based promotional products company that specializes in recycled materials for products. UpCycle Goods has worked with big name clients, such as Microsoft, Apple, HP, AT&T, GE, Home Depot, Boeing, Dr. Pepper and Google. “I am thrilled with the UpCycle Goods product line, and…
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