Bay State Specialty Co., Middleboro, Mass., has acquired Plymouth, Massachusetts-based Americanna Company. Going forward, Americanna Company will continue to operate under its current name as a division of Bay State Specialty Co., with all Americanna Company employees and operations eventually moving to Bay State’s Lakeville, Mass., facility. Currently, the company is still in its Plymouth…
Read MoreAuthor: Brendan Menapace
How To Become a Rainmaker of Sales
What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of…
Read More‘Stranger Things’ Also Gave Free Publicity to an Orthodontist in Missouri
“Stranger Things” has done a good job of boasting businesses through wardrobe choices in its second season. The first recipient of free publicity through apparel was the Science Museum of Minnesota, which had a boost in apparel sales and interest after the character Dustin wore a sweatshirt on the show. It seems like Dustin might…
Read MoreDisney-Pixar Creates Line of Beautiful Guitars for New Movie Promo
If there’s one thing that Disney and Pixar have proven over time, it’s that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…
Read MoreA.T. Cross Company Purchased by Private Equity Firm
A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. “This exciting development is the beginning of a new phase in our storied 170-year history,” Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…
Read MoreNew Tax Plan Could Hurt University Licensing Programs in a Big Way
The Republican tax plan, which passed today in the House of Representatives, includes one section that may cause worry for colleges and universities. According to Inside Higher Ed, the…
Read MoreZen Magnets Receives Stay, Can Sell Products Throughout Holiday Season
After Zen Magnets received multiple stop-sales from the CPSC, despite initially winning an appeal granting magnetic ball toys safe for sale, the future of the company was…
Read MoreIn Case You Forgot: Roy Halladay Pitched a Perfect Game In a Stadium Full of Promotional Tambourines
On May 29, 2010, Roy Halladay pitched a perfect game against the (then) Florida Marlins. It was the 20th perfect game in MLB history, as well as the second in Phillies franchise history (and…
Read MoreHow Pantone Selects the Color of the Year, and What It Means for Consumers
We’ve been talking about the Pantone Color of the Year, well, every year. The Pantone Color Institute, the leading expert on all things colorful, chooses a single hue every year that it believes will be prevalent in fashion, culture, marketing and…
Read MoreScientists Print Electronic Circuits Directly Into Apparel
Scientists at the University of Cambridge have successfully implemented washable, stretchable and breathable electronic circuits into clothing, pushing the development and possibilities of technological athletic apparel. The team of researchers printed…
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