Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I haven’t seen the sun in what seems like months. Isn’t it supposed to always be sunny in Philadelphia?) Last week, Ariel Premium Supply won its fourth week in…
Read MoreAuthor: Brendan Menapace
Think It’s Too Early to Sell Fall Apparel? Think Again
It’s hard to even imagine having to start wearing fleece apparel right now while it’s 90-some degrees outside. (In some places, it’s even topping 100 on a regular basis. Seriously, what’s up with that, Arizona?) But, it’s never too early to have a plan for your fall business. Now is about the time that companies…
Read MoreParamount Pictures Joins Alternative Apparel, Shepard Fairey for Tote Bag Promo
For the release of “An Inconvenient Sequel: Truth to Power,” Paramount Pictures has teamed up with Alternative Apparel and artist and designer Shepard Fairey—whose work has appeared on other politically-centered merchandise—to create an exclusive tote bag. The company only created 75 of the bags for Friday’s release, and the bags are made from eco-friendly fabrics…
Read MoreUSB 3.2 Technology Will Double Download Speed (Probably)
We’ve been singing the praises of USB 3.0 technology for a while now, suspecting that the likes of Apple and others would start using USB 3.0 and USB-C technology more. USB 3.0 technology has provided faster download speeds. But, as technology moves a mile a minute, there’s already another development that will provide even faster…
Read MoreBottle Opener Uses WiFi to Make Your Friends Jealous
Look, sometimes it’s fun to make our friends jealous. Like when we’re on vacation, we might send our co-workers a picture from the beach, just so they see how much fun we’re having rather than being in the office. Or maybe we’re just jerks. But, for those who think like we do, this new bottle…
Read MoreBowie Baysox Celebrate David Bowie With Special Uniforms
Residents of Maryland know that the town of Bowie is actually prounounced like “buoy,” but that isn’t stopping the Bowie Baysox, minor league affiliate of the Baltimore Orioles, from doing a David Bowie-themed promotional night. To celebrate the…
Read MoreRadiohead Chooses Eco-Friendly Backpacks Over T-shirts
The band Radiohead has never conformed to the standards of other musical acts—both sonically and in terms of their merchandise. Remember last year when the band sold all kinds of off-kilter merchandise, like plush toys, notebooks and water bottles? This year, rather than taking the usual band route of printing a slew of T-shirts, the…
Read MoreHow A T-shirt Can Get You Arrested in Turkey
You might not think that taking a walk in Turkey wearing a $5 T-shirt that says “HERO” is enough to warrant detention, but, alas, you’d be wrong. Turkish authorities have been detaining young people wearing the white T-shirts, stating that they signify support for the people accused of plotting to overthrow the government. This past…
Read MoreThis GoPro Mount Fits on Your Empty Soda Bottle
GoPro cameras are no longer just for action sports’ elite. Yes, the advertisements still show athletes like professional surfers, motorcycle racers and mountain climbers using the compact cameras, but we’ve seen plenty of families take them on vacation, thanks to their size and video quality. While the GoPro brand has made plenty of accessories and…
Read MoreAtari’s First Piece of Hardware in Years is a Bluetooth Hat
Hey, video game fans! We have exciting news: Atari is back! What? You were expecting a new video game system, or maybe re-mastered versions of some of your favorite classic games? Well, it’s not a new video game system, but it’s pretty exciting that Atari is getting into the wearable technology game with a new…
Read More