Heineken is one of the biggest names in brewing, with the iconic green bottle known the world over. With a lager range called “Desperados,” Heineken has…
Read MoreMexican Association Set to Sue Heineken Over Beer Labels
Author: Brendan Menapace
Hasseman Marketing Acquires Paparazzi Promotional Products
Hasseman Marketing, Conshocton, Ohio, announced today that it has acquired Paparazzi Promotional Marketing, Irvine, Calif. “Marty [Hagerty, founder of Paparazzi Promotional Marketing,] has a great creative mind and has built a business with a great reputation,” Kirby Hasseman, CEO of Hasseman Marketing, said in a press release. “I am so excited to partner with them…
Read MorePM Video Battle: Alexander Promotional Products Versus Ariel Premium Supply
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Have a great holiday weekend! For those who live in states where fun fireworks are legal, be careful!) Last week, Alexander Promotional Products won again, and now will…
Read MoreMinor League Team Tempts Fate With Tommy John Bobblearm
Tommy John Surgery. As a pitcher, those are three words you never want to hear, because it has the potential to be career-ending news. But, as minor league baseball teams tend to do, they’re taking something and turning it into a fun, original promotional product. In this case, the Potomac Nationals are giving away an…
Read MoreKendall and Kylie Jenner Literally Paste Faces Over Vintage Band Tees, Call It a New Line
The Jenner brand is worth a lot these days, so putting the family stamp on things like apparel should be a surefire way to generate some revenue. Particularly, sisters Kylie and Kendall could put their likenesses or names on pretty much any piece of apparel, and you’d have a successful item. The problem is that…
Read MoreStaples to Sell for $6.9 Billion (But Is the Saga Really Over?)
Last week, we reported that Staples was close to finalizing a sale to Sycamore Partners, a private equity firm. It looks like the deal is just about set, with the company naming a $6.9 billion price tag—significantly higher than the original estimation of $6 billion. According to a press release, Staples’ board of directors unanimously approved…
Read MoreFormer Good Quarterback Vince Young Applies for ‘Make Vince Young Great Again’ Trademark
Remember Vince Young? The hotshot former University of Texas quarterback who cursed the Philadelphia Eagles to extended mediocrity thanks to his “dream team” comments, and eventually…
Read MoreVistaprint’s Storefront Impacts Distributors In A Big Way
Two weeks ago, we reported that Vistaprint had opened its first brick-and-mortar storefront, Vistaprint Studio, in Toronto. The store offers an extension to what the e-commerce platform does—customized paper products and printing—but gives customers the chance to see products in a physical setting, similar to how promotional products professionals use showrooms for sales ideas. It also…
Read MoreEurope’s Massive Cyberattack Hits Maersk, Causes Shipping Delays
Computers across Europe and India were hit by a major ransomware cyberattack this week, causing system failures at A.P. Moller-Maersk (Maersk), the world’s largest shipping company. The company made a statement on its Twitter page, detailing the account: https://twitter.com/Maersk/status/879966081611431936 A company spokeswoman told CNBC that the IT issues could impact the company’s global operations, but…
Read MoreHere’s All the Companies YETI Coolers Has Sued So Far (It’s A Lot)
We’ve reported a lot on YETI Coolers and its propensity to take legal action when other companies make or sell products that seems too similar to its own. For those who might need a quick refresher, we don’t blame you, it’s a lot to keep track of: • First, it was Wal-Mart, after the company sold…
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