BIC Graphic’s Emmanuel Bruno on Decision to Sell BIC Graphic

Last week, BIC Group announced that it plans to sell BIC Graphic North America and its Asian sourcing division to an affiliate of H.I.G. Capital, a global U.S. private equity firm. Promo Marketing reached out to Emmanuel Bruno, vice president/general manager of BIC Graphic North America for more information on the topic. Promo Marketing: Can…

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Hub Pen Company Adds Business Development Associate

Hub Pen Company, Braintree, Mass.; and Beacon Promotions, New Ulm, Minn., announced that Beacon Promotions’s Brad Castleman has joined Hub Pen Company’s sales team as business development associate. Castleman has been with Beacon Promotions for more than three years with the…

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The IKEA Tote Bag Saga Continues With High-End Collaboration

So, remember how that high-end fashion company made a bag that looked frighteningly similar to IKEA’s blue shopping bags? Also, you might remember that IKEA had a really great response to the subject, too. Well,it seems the fact that its plastic shopping bags are now considered high fashion has gone to the Swedish furniture company’s…

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McDonald’s Teams Up With Japanese Clothing Brand for Merchandise

People love McDonald’s. This is known. You can go pretty much anywhere in the world, and you’ll see the golden arches somewhere. (As Vincent Vega in “Pulp Fiction” taught us, some countries change the item names a little bit, too.) So, it makes perfect sense that McDonald’s wants to monetize that global hype every now and then.…

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