We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. “Joe opened up a pharmaceutical client in the Northeast…
Read MoreAuthor: Brendan Menapace
Joe Maddon Unveils Latest Installment in the ‘Try Not to Suck’ T-shirt Series
Remember last year, how the Chicago Cubs immortalized the phrase “Try not to suck?” It really did wonders, considering they’re the reigning World Series champions. And Cubs manager and witty quote machine Joe Maddon is keeping the streak alive in terms of catchphrases. This year, baseball’s master of brevity is doing something different: He’s going…
Read MoreBusiness Leaders Rally Against Border Adjustment Tax
Before today’s House Ways and Means Committee Hearing, business leaders aren’t taking the chance to let the proposed Border Adjustment Tax (BAT) make its way into law. Namely,…
Read MoreMichaels, Pier 1 Imports Recall Mugs
We have two drinkware recalls to report this week, as both Pier 1 Imports and Michaels recalled mugs due to a burn hazard. According to the Consumer Product Safety Commission (CPSC) , Pier 1 is recalling more than 15,000 of its “chalk note mugs” because they can shatter when they are filled with hot liquid.…
Read MoreTie-In Toys Are the Future of Movie Marketing
The movie and TV industry is different than it used to be. If that’s not the understatement of the century, we’re not sure what is. But what we mean is that people are much more…
Read MoreResearchers Develop T-shirt to Track Breathing
We live in a world of fitness tracking. We have wearable technology that tracks our steps, heart rates, calories burned and more. We have apps on our phones where we can log our progress and…
Read MoreTips for Selling Drinkware (or, How Jimmy Carter Saved the Drinkware Industry)
Bill Mahre, president of ADG Promotional Products, Hugo, Minn., succinctly tells us why promotional drinkware is still so popular: “People still use them, and they use them on a regular basis.” Pretty simple, right? It doesn’t have to…
Read MoreLast Chance to Vote! PM Video Battle: HALO Branded Solutions Versus 4imprint
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: My birthday is on Monday! I still think Mondays are a drag, though.) Last week, HALO Branded Solutions won, and now will face off against 4imprint. The winner will be…
Read MorePM Weekender Ep.12: Fidget Spinner Danger and the FDA
This week we talk about health hazards of fidget spinners, Lands’ End and the FDA being involved in cosmetics.
Read MoreStaples’ 2020 Plan Brings Promotional Products Into Focus
Following the failed merger with Office Depot and rumors of a sale swirling around, Staples announced its “Staples 2020” plan, which focuses on promotional products, among other product categories. Seeking Alpha reports: Staples is pivoting away from solely selling consumer goods towards selling office services. The business opportunity is so great that another competitor, Xerox,…
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