Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I just got back from Mexico! It was fun, but it’s nice to be away from 95 degree heat.) Last week, HALO Branded Solutions won once again, and now will…
Read MoreAuthor: Brendan Menapace
11 Polo T-Shirt Promotions for Summer Events
Whether you’re gearing up for casual Friday or you work in an office where every day can be casual Friday, you really can’t go wrong with a classy (yet comfortable) polo shirt. With new designs, fabrics and features that serve well in the office, golf course or just around town, there’s a perfect polo shirt…
Read MoreApple Says It’s Not to Blame for Headphones Exploding Mid-Flight
In March, a woman flying from Beijing to Melbourne was injured after her wireless headphones ignited as she slept. Before she was able to shake them off her head, they caused burns to her face and neck, and left the cabin of the aircraft smelling like burning hair, plastic and electronics. PC Mag reported that…
Read MoreIkea’s Genius Response to Designer’s $2,000 Copycat Bag
Remember how Balenciaga, the high-end fashion brand, was selling bags that looked crazy-similar to Ikea’s plastic blue shopping bags for more than $2,000? Well, in case you need a refresher, here’s our story on it. Ikea cut right to the chase by addressing the humor of selling a knock-off of a 99 cent bag for…
Read MoreMaster the Art of Time-Sensitive Promotional Campaigns
We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. “Joe opened up a pharmaceutical client in the Northeast…
Read MoreJoe Maddon Unveils Latest Installment in the ‘Try Not to Suck’ T-shirt Series
Remember last year, how the Chicago Cubs immortalized the phrase “Try not to suck?” It really did wonders, considering they’re the reigning World Series champions. And Cubs manager and witty quote machine Joe Maddon is keeping the streak alive in terms of catchphrases. This year, baseball’s master of brevity is doing something different: He’s going…
Read MoreBusiness Leaders Rally Against Border Adjustment Tax
Before today’s House Ways and Means Committee Hearing, business leaders aren’t taking the chance to let the proposed Border Adjustment Tax (BAT) make its way into law. Namely,…
Read MoreMichaels, Pier 1 Imports Recall Mugs
We have two drinkware recalls to report this week, as both Pier 1 Imports and Michaels recalled mugs due to a burn hazard. According to the Consumer Product Safety Commission (CPSC) , Pier 1 is recalling more than 15,000 of its “chalk note mugs” because they can shatter when they are filled with hot liquid.…
Read MoreTie-In Toys Are the Future of Movie Marketing
The movie and TV industry is different than it used to be. If that’s not the understatement of the century, we’re not sure what is. But what we mean is that people are much more…
Read MoreResearchers Develop T-shirt to Track Breathing
We live in a world of fitness tracking. We have wearable technology that tracks our steps, heart rates, calories burned and more. We have apps on our phones where we can log our progress and…
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