One Reddit user posted a picture of the hot dog he got at a Manchester United soccer game, which came with a redeemable code for Xbox Game Pass printed right on the bun.
Read MoreAuthor: Brendan Menapace
Koozie Group and IMAGEN Brands to Combine Under One Brand Umbrella
Koozie Group, Clearwater, FL, announced today that it will fully combine the operations of IMAGEN Brands, which has been its sister company since Koozie acquired it in December 2020, under the Koozie Group name and brand. The two businesses have operated separately as standalone businesses since the acquisition, but this would bring IMAGEN Brands fully…
Read MoreA Vist to Philadelphia’s ‘Rocky’ Store at the Philadelphia Museum of Art
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Read MoreNetflix Plans Permanent ‘Netflix House’ Immersive Experience in 2025
Netflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
Read MoreWhat’s ‘Delicore,’ and How Can Your Restaurant Customers Embrace This Trend?
You’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
Read MoreColorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MoreAfter Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership
Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreWhat Swag Golf’s $10 Million Injection Says About Today’s Golf Customers
Swag Golf is continuing to show that it knows where golf demand lies by securing a $10 million growth round by New York investment firm Verance Capital. The company’s continued success is an indication of what sorts of golf products a younger, less formal generation is looking for.
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