Wearable tech is all over both the retail and promotional products space. We’re seeing a big increase in popularity for devices like fitness trackers, smart watches and more. More and more companies are implementing technological pieces into traditional or athletic apparel, too. So, Levi’s decision to include Google technology into a jacket seems like a…
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There’s social commentary, and then there’s being tone deaf. When introducing a new tote bag, Romwe was the latter. The company’s new tote bag says, in plain black text, “This bag contains a gun, a bomb, a very large…
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To celebrate Major League Baseball’s Opening Day, we did a rundown of our favorite giveaways from around the league. To us, the biggest standouts were the Washington Nationals’ magic 8-ball, the Minneapolis Twins’ hoodie,…
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For those who might be a bit out of the loop: Richard Simmons (yes, the “Sweating to the Oldies” Richard Simmons) was kind of missing for a few years. The once in-your-face fitness guru fell…
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After Gildan Activewear took control of Los Angeles-based American Apparel, the Montreal-based company indicated that it might outsource production for American Apparel products for the first time. Now, that claim has come to fruition. Fortune reported that, for the first time in its 28-year history, American Apparel items will feature “Made in Honduras” and “Made in…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Baseball is finally here! The Phillies are still bad! All is right with the world!) Last week, Dynamite Promo won, and now will face off against Print Enterprise. The winner…
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Yesterday, Corporate Imaging Concepts, Northbrook, Ill., announced the addition of Bob Herzog as its new CEO. Promo Marketing spoke with Herzog to talk about how he found his way to the company and what he plans to do in the future. Promo Marketing: So tell me the backstory of how this came to be on your end:…
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TSC Apparel, Cincinnati, announced that it has formed an exclusive partnership with Los Angeles Apparel, the new apparel company started by American Apparel founder and former CEO Dov Charney. “We’re thrilled for the opportunity to partner with TSC,” Charney said in a press release. “We will walk through walls to get the customer what they…
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After the failed merger attempt with Office Depot, which subsequently caused former CEO Ron Sargent to leave the company, Staples has indicated that it will explore a sale. According to the Boston Globe, the Farmingdale, Massachusetts-based office supply giant reportedly is in preliminary talks with private-equity firms to discuss a sale. Sources close to the…
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When we say there’s a legal battle brewing in Florida, we mean it. That’s because the battle is over whether beer companies should be able to provide bars and restaurants with free branded…
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