Netflix’s decision to sell branded merchandise for its original programming was a worthwhile investment, if the projections mean anything. Business Insider reported that RBC Wealth Management predicts the new merchandise line could be worth $1 billion in standalone revenue. “We view this as a highly reasonable step by Netflix to further promote and market its…
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Last season, the Cleveland Indians announced that they were downgrading the controversial Chief Wahoo logo in favor of a new, less offensive block “C” logo. However, the Chief Wahoo logo still had a place on the uniforms. The Indians even wore the logo on their hats on opening day this year. So, opposition to the…
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Nike is investigating the illegal use of its logo on products branded with a racial slur. BBC reported that items such as gym bags and T-shirts featuring the phrase “Pikey – Just Nick It” surfaced on e-commerce platforms like Amazon and eBay. “Nick” is U.K. slang, meaning “to steal.” Nike is…
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Now that recreational marijuana is legal in Canada, the door is open for promotional products suppliers and distributors to look for opportunities in branding, packaging and promotional giveaways. But,…
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Wearable tech is all over both the retail and promotional products space. We’re seeing a big increase in popularity for devices like fitness trackers, smart watches and more. More and more companies are implementing technological pieces into traditional or athletic apparel, too. So, Levi’s decision to include Google technology into a jacket seems like a…
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There’s social commentary, and then there’s being tone deaf. When introducing a new tote bag, Romwe was the latter. The company’s new tote bag says, in plain black text, “This bag contains a gun, a bomb, a very large…
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To celebrate Major League Baseball’s Opening Day, we did a rundown of our favorite giveaways from around the league. To us, the biggest standouts were the Washington Nationals’ magic 8-ball, the Minneapolis Twins’ hoodie,…
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For those who might be a bit out of the loop: Richard Simmons (yes, the “Sweating to the Oldies” Richard Simmons) was kind of missing for a few years. The once in-your-face fitness guru fell…
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After Gildan Activewear took control of Los Angeles-based American Apparel, the Montreal-based company indicated that it might outsource production for American Apparel products for the first time. Now, that claim has come to fruition. Fortune reported that, for the first time in its 28-year history, American Apparel items will feature “Made in Honduras” and “Made in…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Baseball is finally here! The Phillies are still bad! All is right with the world!) Last week, Dynamite Promo won, and now will face off against Print Enterprise. The winner…
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