The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China
Read MoreAuthor: Brendan Menapace
Are Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding
After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
Read MoreDelta Apparel Receives Unsolicited Offer to Sell Salt Life Brand
Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
Read MoreAshley McCune Steps Down as Facilisgroup President
The Pebble Group, parent company of St. Louis-based Facilisgroup, announced today that Ashley McCune is stepping down from her role as president of Facilisgroup, and will leave the business on Friday, Oct. 6, 2023. McCune took the role of president in 2020, after founder Dan Rochette and chief business development officer Martin Weber retired. Former…
Read MoreThe Van Gogh Museum Hosted a Pokemon Promo (And Things Got Violent)
A promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
Read MoreCrayola Goes Beyond Clothes for Colorful Kohl’s Co-Brand
When it comes to color and creativity, there aren’t many brands that come to mind more quickly than Crayola. After partnering with Vans for a customizable line of sneakers, Crayola is partnering with Kohl’s for an exclusive co-branded apparel line for kids, which rolls out next week.
Read MoreThe Taylor Swift Effect and Creating Demand for Branded Merchandise
It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.
Read MoreAldi Expands Its Branded Merchandise Universe with Back-to-School Products
It seems like Aldi really is committing to this seasonal merchandise drop thing. It would be reasonable that a grocery chain wouldn’t keep up with its planned releases, but another seasonal line just came out. This time Aldi is bridging the gap between the warm days of summer and the chillier fall evenings, transitioning into…
Read MoreFrito-Lay and Megan Thee Stallion Create Fictional University for ‘FU’ Merchandise
Celebrity food endorsements have left the drive-thru and entered the convenience store, as snack food brands are continuing to partner with noteworthy names for branded campaigns. Frito-Lay just announced a partnership with Megan Thee Stallion, centered around a fictional “Flamin’ Hot University.”
Read More