Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: It’s 71 degrees out in Philadelphia. It’s February.) Last week, C2BPromo won again, and now will face off against Prime Line. The winner will be decided by a simple poll.…
Read MoreAuthor: Brendan Menapace
Apparel Brands Pull Out of Dhaka Apparel Summit Due to Worker Treatment
The Dhaka Apparel Summit is an event that works to benefit the textile and apparel industry in Bangladesh. But, some major apparel businesses, like H&M, Gap, Next and Zara, don’t plan on attending this year’s event, which begins on Saturday, because they feel that authorities in Bangladesh aren’t doing enough to help employees dealing with…
Read MoreThe Violent, Big League ‘The Walking Dead’ Promotion
Yesterday, we reported that a U.K. retail outlet pulled its “The Walking Dead”-themed T-shirts after some customers took offense to the message’s racist origin. The focus of the shirt was a baseball bat wrapped in barbed wire, which one character had been known to yield on the show. And, it turns out, this T-shirt wasn’t…
Read MoreChicago Cubs Keep Celebration Going This Season With Giveaways
Cubs fans, keep on celebrating. You’ve all earned it. This was surely a World Series to remember for Cubs faithful and others. (Sorry, Cleveland.) So, to keep the party going, the Cubs have some fun World Series-themed giveaways planned for the 2017 season, according to DNAInfo. While most of us will never understand what it…
Read MoreSamsung’s Problems Undoubtedly Hurt Its Reputation
Following Samsung’s ongoing battery woes (recalls, product bans and factory fires) and reports of its chief being involved in less-than-savory behavior, the company’s reputation has plummeted, at least according to a Harris Poll. According to UPI, Samsung fell from third place last year to 49th in terms of reputation among U.S. consumers. The results are…
Read MoreWater Bottle Uses Scents to Encourage Hydration
With all of the technological innovations related to water bottles and drinkware, companies have created a lot of ways for their drinwkare products to promote hydration. Some connect to apps to alert users when…
Read MoreMTA, Supreme Co-Branded MetroCards Sell Big on eBay
The Metropolitan Transit Authority (MTA), which handles New York City and the surrounding area, issued special MetroCards co-branded with Supreme, a popular street wear company. New Yorkers could buy the cards for face value, making them no more valuable than the classic yellow ones, but the highly sought-after Supreme logo has boosted the special cards’…
Read MoreFederal Judge Declares Snuggies Are Not Apparel
After years of tireless debate and losing our voices (and our friends) in screaming matches, we can finally put one of life’s greatest mysteries to rest: A Snuggie is a blanket, not apparel. According to Quartz, the U.S. Court of International Trade ruled on Feb. 10 that Snuggies, the “blanket with sleeves,” should be classified…
Read MoreStar of Internet’s New Favorite Meme In Trouble With Hanesbrands Inc.
For those not aware of the “Cash Me Ousside Howbow Dah” meme, that’s probably a good thing. To sum it up: 13-year-old Danielle Bregoli and her mother appeared on the Dr. Phil…
Read MoreHow One Company Used Its Logo to Boost Revenue by 10 Percent a Year
HotelTonight has one of the smartest logos around. The simple lowercase “h” design also looks like a bed. Pretty clever, right? Well, what’s even more clever is what the company decided to do with the logo in particular. For the uninitiated, HotelTonight is an app that lets people find last-minute deals on hotel rooms. The…
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