Netflix Is Upping Its Promotion and Licensing Game

It appears as though Netflix is looking to increase its brand awareness in a physical sense. The company posted a job opening for a “licensing, merchandising and promotion” senior manager, who would handle licensing for “books, comics, gaming toys, collectibles, soundtrack and apparel” for the company’s original programming. With Netflix becoming a major player in…

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Does the Nets’ Sponsor Patch Ruin Their Jerseys?

We’re getting our first looks at NBA jerseys with sponsor patches on them. And, for the most part, it’s not too bad. They’re subtle and, at least as we saw with Philadelphia, Boston and Sacramento, the patches match the color scheme well. But then, the Brooklyn Nets had to ruin that streak by placing a…

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New York City Bag Bill Hinges on Gov. Cuomo

Yesterday, the New York Assembly passed legislation to effectively block New York City’s proposed new fee on single-use paper and plastic bags. The State Senate passed the bill as well on Monday. Now, the bill is going to New York Gov. Andrew Cuomo for his consideration.

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Fire Breaks Out at Factory That Makes Samsung Batteries

The fire authority in Tianjin, China, said that lithium-ion batteries and some semi-manufactured battery products caused a fire in the Samsung SDI Co. factory that manufactures batteries for Samsung’s Galaxy Note 7, the smartphone infamous for causing fires and property damage. The South China Morning Post reported that 19 fire engines and more than 110…

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CPSC Covers Its Bases by Going on Social Media

At first glance, the Consumer Product Safety Commission (CPSC) creating Facebook and Instagram pages doesn’t seem like a big deal. In fact, it makes sense. Some might have already assumed the organization already did. But, this comes as a bit of a controversial move. What first stands out is the day that the CPSC announced…

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San Diego Padres Go for Uninventive Promotions

Imagine this: You’re in a meeting with a potential client. The client wants a promotional campaign to drive revenue and leave as many lasting impressions as it can. You think for a while, and respond with this: “How about we do something kind of boring?” Bet you haven’t done that. But, it’s what the San…

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Warriors Player Gives Teammates Blankets With Other Teammate’s Face

Looking for a fun gift for your coworkers or team members? Golden State Warriors center JaVale McGee has a suggestion: Give them blankets with another team member’s face on it. McGee gave his teammates giant blankets with a picture of fellow Warriors center Draymond Green’s sleeping face on them. According to Deadspin, McGee handed the…

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