Last year, Proforma, Cleveland, joined TOMS, the retailer of shoes, sunglasses, apparel and more, in its “One for One” mission, which benefits people in need in Africa. Proforma supported the program by giving fit cards to all of its support center team members. This year, Proforma gave local families in need TOMS gift cards to…
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British researchers at Imperial College in London teamed up with hardware developers to create a new way to diagnose HIV using a USB device plugged into a computer that analyzes blood. According…
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As part of a year-end wrap-up, the popular pop culture site A.V. Club ranked its favorite (and least favorite) promotional items that its staff received from production companies, publishing companies, record labels and more. The staff members said that their favorite giveaways included an automobile kit featuring tools and jumper cables promoting a TV show about…
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One of the coolest things about the NHL’s Winter Classic, the annual outdoor game, is that the two participating teams usually wear special uniforms. Because of this, it’s a good opportunity for merchandise sales. The NHL is warning fans…
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After American Airlines CEO Doug Parker did his best to dodge questions regarding the health issues associated with the company’s new uniforms, American Airlines executives are pulling the ultimate “see, it’s…
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In an effort to crack down on manufacturing pollution in the smog-heavy country, China has named more than 20 businesses that it claims broke environmental rules, including paper mills and chemical producers. “Naming and shaming is…
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After convincing Walmart to remove apparel related to the Black Lives Matter campaign, the Fraternal Order of Police (FOP) is trying to get Amazon to stop selling the…
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In February, LVMH, the umbrella company that owns Louis Vuitton, lost a case against parody bag-maker My Other Bag, which made tote bags featuring designs modeled after the high-end brand. But, apparently, that answer wasn’t good enough for Louis Vuitton, which took the case to appeals court. Now, the Court of Appeals for the Second…
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After receiving approval to liquidate nine of its U.S. retail stores, Los Angeles-based American Apparel is closing 12 of its 13 U.K. stores, putting a total of 150 workers out of a job. The only remaining store is in the Camden section of London. “Over the last seven weeks, we have carried out our intention…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Hope everyone has a great holiday!) Last week, Hit Promotional Products won, and will face off against Impamark. The winner will be decided by a simple poll. The poll will…
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