Between commemorative merchandise for major sporting events, giveaways and retail items, it’s no surprise that the licensed sports merchandise market is successful. Now, according to a study by Transparency Market Research, the global sports merchandise market…
Read MoreAuthor: Brendan Menapace
Wearable Tech Market Could Reach Nearly $1B by 2020
After the information on a New Jersey man’s Fitbit gave doctors vital, life-saving information, we started thinking more seriously about the impact of wearable technology items and their role in…
Read More‘This Is Spinal Tap’ Creator Sues Studio for $125M Over Merchandise Profits
“This Is Spinal Tap” has remained relevant since its 1984 release (if by no other means than “These go to 11” jokes). So, you’d think with the movie’s immense popularity that…
Read MoreDallas Cowboys Finally Trademark Legendary Phrase
For football fans (not even just Cowboys fans), it’s one of the most recognizable phrases in NFL history: “How ’bout them Cowboys?” For those who might not have been big NFL fans in the ’90s, Cowboys coach Jimmy Johnson made this exclamation after the team won the 1993 NFC championship. Since then, it’s been a…
Read MoreHALO Branded Solutions Purchases Clean Fun Promotional Marketing
HALO Branded Solutions, Sterling, Ill., announced that it has acquired the assets of Costa Mesa, California-based Clean Fun Promotional Marketing in an auction. HALO Branded Solutions purchased the company’s assets from Delivery Agent as part of the latter’s restructuring. “The Clean Fun team will make an immediate and positive impact for HALO and, in return, HALO…
Read MoreBills Fans Sell Controversial Kaepernick Merchandise Before Game
Despite taking the San Francisco 49ers to the Super Bowl in 2012, Niners quarterback Colin Kaepernick is perhaps best known for his recent choice to kneel during the national anthem before games as a show of protest. Yesterday, when Kaepernick and the 49ers went to Buffalo to face the Bills, fans took to the parking…
Read MoreReport Shows 2.5 Percent of Global Trade is Counterfeit
We’ve discussed specific instances of counterfeiting before, like the ongoing issues at Alibaba, counterfeit sports merchandise and more. Now, according to a study by the International AntiCounterfeiting Coalition, we know that approximately 2.5 percent of the global trade (of everything) is counterfeit. That’s a range of between $461 billion to as high as $1.8 trillion…
Read MoreKen Bone Is the Latest to Cash In on ‘Micro-moments’
Perhaps the most unlikely thing to come out of the second presidential debate was Ken Bone’s rocket to stardom. For those who aren’t aware, Ken Bone participated in the debate’s town-hall style questioning system by asking the candidates about their outlook on energy. Maybe it was his pleasant demeanor, his eye-catching red sweater or his…
Read MoreLast Chance to Vote! PM Video Battle: Dri Duck Traders Versus Promo Excitement LLC
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I buy giant bags of candy. When the cashier asks if I’m getting ready for trick-or-treaters, I lie and say, “yes.”) Last week, Promotional Products Association International (PPAI) won…
Read MoreSo Far, the Memphis Grizzlies Win at Stadium Giveaways
The NBA season is just about here, and numerous teams have announced their promotional schedules. So far, we’ve seen a lot of the usuals—posters, decals and bobbleheads—but the Memphis Grizzlies have a few…
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