Just like you would never cut corners while building a skyscraper, digging a water line or fixing a subway car, labor workers don’t want the companies that make their apparel to cut corners, either. End-users want apparel and gear that works as hard as they do…
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Last night, just five hours before game time, the Boston Red Sox decided to postpone a David Ortiz bobblehead giveaway because they found it inaccurate and racially offensive. Red Sox president Sam Kennedy saw the bobblehead, which commemorates Ortiz’s speech following the 2013 Boston Marathon, and decided it wasn’t a good representation of the star…
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It’s no surprise that Michael Phelps, star swimmer and most decorated Olympic athlete of all time, has plenty of endorsements. Not all of those companies are official sponsors of the Summer Olympics, though. Because of this, officials made Phelps cover the logos on his Beats by Dre headphones. However, Phelps didn’t do the best job.…
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The fight against counterfeit merchandise continues. A Colorado district attorney charged four men with racketeering and money laundering after illegally selling counterfeit Denver Broncos merchandise for the past nine years,…
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Athletes train their entire lives to make it to the Olympic Games. While the ultimate goal is bringing home a medal, 1,200 athletes on Team USA know for sure they won’t leave the games empty-handed,…
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Hub Pen Company, Braintree, Mass., announced the promotion of inside sales representative Timothy Fox to sales executive for the New England area. Fox will represent the company in the states of Massachusetts, Maine, Connecticut, New Hampshire, Rhode Island and Vermont.…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m working on my standup routine. What do you call an editor after deadline week? Tired. [Cue laugh-track and “Seinfeld” music.]) Last week, Logomark won its third battle,…
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Counterfeit merchandise has become a big concern at sporting events, like the Super Bowl and MLB All-Star Game. The Olympic Games, arguably the largest sporting event in the world, is combating possible counterfeit efforts…
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When we think back on some of Tiger Woods’ biggest accomplishments, we only can picture him pumping his fist in a red Nike shirt, or watching his golf ball pause just long…
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As we discussed last week, augmented reality apps, like the immensely popular “Pokemon Go,” are on the rise. Tech giants basically are throwing money at augmented reality development. Now, Pantone just released a new app, Pantone Studio, for the iPhone on Tuesday. The app includes color guides, and, even cooler, a “color picker,” which allows…
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