As we’ve seen on tour apparel, college T-shirts and rugs, misprints happen. That said, spelling a major athlete’s name wrong on the back of his own jersey is a pretty big no-no. Los Angeles Galaxy, and former Liverpool FC, star Steven Gerrard played a game on Sunday evening with “Gerrrad” on the back of his…
Read MoreAuthor: Brendan Menapace
My Best Promotion: Catch Fire Marketing’s Steve Bocher on Going the Extra Mile
It pays to go the extra mile. Regardless of the industry, customers and peers appreciate when someone makes that extra effort to create or provide something special. Steve Bocher, CAS, owner of Catch…
Read MoreHow Brexit Could Affect the Promotional Products Industry
Just less than a week after voters shocked the world by voting to leave the European Union, we’re starting to see economic ripples all across the world. Though U.K. will feel the majority of the impact from the referendum, folks in the U.S. still will see some changes as…
Read MoreWashington School Bans Redskins Merchandise
There has been a lot of debate about whether or not the Washington Redskins should change their name, as many see it as offensive to Native Americans. One school in Washington, D.C., has shown where it stands on the debate by banning Redskins merchandise from its classrooms. According…
Read MoreLast Chance to Vote! PM Video Battle: Bizee Body Promotions Versus Maple Ridge Farms
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Quebec National Day to all of nos amis up North! Célébrer!) Last week, Bizee Body Promotions won, and now will face off against Maple Ridge Farms. The winner will…
Read MoreBarnes & Noble Education Acquires Promoversity
Barnes & Noble Education, Basking Ridge, N.J., announced yesterday that it has completed the acquisition of the assets of Promoversity, a Crystal Lake, Illinois-based custom merchandise supplier and e-commerce business that works with the collegiate bookstore business and its customers. This acquisition allows Barnes & Noble College, a division of Barnes & Noble Education, to…
Read MoreHow to Maximize Success with Retail Customers
You went to the grocery store with a list of exactly what you needed and you stuck to it. That is until you got to the checkout line and the cardboard display for the chocolate bars beckoned you like a moth to a…
Read MoreExclusive: Q&A with David Woods on Retirement from AIA Corporation
Yesterday, AIA Corporation announced that its president and CEO, David Woods, planned to retire. We spoke with Woods about his time at the helm at AIA Corporation, how he’s adapted to changes over the last two decades, what he…
Read More3M Promotional Products Recalls Hard Hats
The Consumer Product Safety Commission (CPSC) announced today that 3M Promotional Products, North Mankato, Minn., is recalling its Vented Hard Hats because the items, intended to protect against electric shock, do not provide adequate protection. The hard hats are white,…
Read MoreAIA Corporation CEO Announces Retirement
AIA Corporation, Neenah, Wis., announced yesterday that the company’s president and CEO, David Woods, has decided to retire as an officer and director. The company has launched a search process to identify a successor, but Woods has agreed to remain in his positions until the company identifies his successor—a process the company expects will take…
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