Brendan Menapace, Author at Print & Promo Marketing

Ikea Redesigns Iconic Tote Bag

Anyone who has spent any significant amount of time shopping for household items with funny names at Ikea probably could recognize its Frakta tote bags. They’re big, blue and…

Hickory Farms, Toledo, Ohio, announced that it has named Judy Ransford as the company’s new chief marketing officer and Matt James as its new chief operating officer. “I am excited to have Matt and Judy join the Hickory Farms team,” said Diane Pearse, CEO and president. “I have worked with them both, and know their…

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re hoping the thunderstorms go around Philadelphia this weekend. We want to be outside as much as possible!) Last week, Bizee Body Promotions won, and now will face off against…

Hanesbrands Inc., Winston-Salem, N.C., yesterday announced that its board of directors approved its leadership succession plan, under which Richard A. Noll, chairman and CEO of Hanesbrands Inc., would narrow his role to executive chairman. Current chief operating officer Gerald W. Evans Jr. will assume the role of CEO, effective Oct. 1. According to a press…

On Monday, we reported that Microsoft acquired LinkedIn in a $26 billion acquisition. Both companies’ CEOs raved about the potential for integration and innovation between Microsoft and LinkedIn. But what can you, as promotional products professionals, expect from this merger? We spoke to Dale Denham, chief information officer for Geiger, Lewiston, Maine; Mark Graham, chief…

There are multiple reasons why bringing a quality cooler onto a boat is a good idea. You can store food and drinks in it, you can keep the catch of the day…

National Pen Company, San Diego, which ranked No. 4 in Promo Marketing’s Top 50 Distributor list, announced today that it has named Peter Kelly as CEO, effective immediately. Dave Thompson, former CEO of National Pen Company, will remain in the…

St. Regis Crystal, the Cheektowaga, New York-based parent company of a group of promotional suppliers, including Chicago-based R.S. Owens and Elliot Lake, Ontario-based Prestige Glass International, announced this morning that it has finalized an agreement to merge with Cheektowaga, New York-based K&R Precision Corp. K&R Precision Corp. will move its operations to St. Regis Crystal’s manufacturing…

Microsoft, Redmond, Wash., announced today that it has acquired Mountain View, California-based LinkedIn for $196 per share (a 49 percent increase since Friday) in an all-cash transaction worth $26.2 billion. According to a statement from Microsoft, LinkedIn will retain its brand, culture and independence. Jeff Weiner, CEO of LinkedIn, will remain in his position and…

We all have our favorite colors. Some of us even have our least favorite colors. Australian researchers have taken their opinions of the various points of the color spectrum a bit further by not only naming what…

Author: Brendan Menapace

Australia Uses ‘World’s Ugliest Color’ to Discourage Tobacco Purchases