Disney is no slouch when it comes to promotional marketing. It’s hard to forget the immense number of “Star Wars”-related promotions, events and merchandise that we saw around the release of “Star Wars Episode VII: The…
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Yeti Coolers Inc. (Yeti), an Austin, Texas-based manufacturer of drinkware and coolers, is suing Wal-Mart Stores Inc., Bentonville, Ark., claiming that drinkware products sold at Wal-Mart infringe on patents and trade…
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Last week, we looked at at some of the merchandise commemorating Kobe Bryant’s last game in the NBA, including a hat worth $38,024. That seems like a lot for a hat, but, as…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Earth Day, everybody! If we could work outside in nature today, we would. But unfortunately our computers can’t plug into trees … yet. [Your move, Bill Gates.])…
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“Try not to suck.” That’s the semi-official mantra for the Chicago Cubs this year. Taken from something Cubs manager Joe Maddon told Cubs infielder Javier Baez when the team called up Baez from the minors, the team printed the message (along with Maddon’s trademark, thick-rimmed glasses) on a T-shirt to benefit Maddon’s Respect 90 Foundation.…
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The Washington Capitals did not win game four of their series with against the Philadelphia Flyers, but apparently no one told sportswear retailer Fanatics that. The e-commerce company sent out email blasts…
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The Women Presidents’ Organization (WPO) released its 50 Fastest Women-owned/led list, which showcases 50 of the fastest-growing companies owned or led by women. The companies generated a combined $4.96 billion in revenue last year. Two promotional products companies, Boost Technologies LLC, Dayton, Ohio; and Overture Promotions, Vernon Hills, Ill., made the list at No. 39…
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Last week, we learned that, for the first time in medical history, doctors used a patient’s Fitbit to make a crucial decision regarding treatment. It turned out to save the man’s life in the end.…
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Yesterday, we reported on how Philadelphia Flyers fans vented their frustrations by throwing commemorative wristbands onto the ice. As a result, it looks like the Flyers organization…
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Philadelphia sports fans have a reputation of, well, less-than-stellar behavior. There was the time Eagles fans threw snowballs at Santa, the time Phillies fans…
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