Hanesbrands Inc., Winston-Salem, N.C., announced yesterday that it has acquired Pacific Brands Limited, an Australian underwear and intimates manufacturer, in a cash transaction valued at $800 million. According to a press release, Pacific Brands Limited’s portfolio includes Bonds, a men’s and women’s basics brand; and Berlei, a women’s undergarment brand. It includes three business units—Underwear,…
Read More
The Pennsylvania primary elections are today, and I’m performing my civic duty by casting my vote after work. I already am anticipating receiving my “I voted” sticker, but I wish I could get something a little more permanent. Exercising one’s right to vote is a pillar of being a U.S. citizen, and I think we…
Read More
Debco, Concord, Ontario, announced that it is recalling its Tonal Thirst Mug. According to a statement from Debco, the handle may break off when in use. The recall includes the mugs purchased between Aug. 1 and April 11 in white/black, white/blue,…
Read More
The European Food Safety Authority (EFSA) is forming a group of international experts to evaluate new evidence on the potential effects of bisphenol A (BPA), a widely used ingredient in drinkware and housewares, on the immune system. According to a press release, the Dutch Ministry of Health requested that the EFSA examine results of a…
Read More
Disney is no slouch when it comes to promotional marketing. It’s hard to forget the immense number of “Star Wars”-related promotions, events and merchandise that we saw around the release of “Star Wars Episode VII: The…
Read More
Yeti Coolers Inc. (Yeti), an Austin, Texas-based manufacturer of drinkware and coolers, is suing Wal-Mart Stores Inc., Bentonville, Ark., claiming that drinkware products sold at Wal-Mart infringe on patents and trade…
Read More
Last week, we looked at at some of the merchandise commemorating Kobe Bryant’s last game in the NBA, including a hat worth $38,024. That seems like a lot for a hat, but, as…
Read More
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Earth Day, everybody! If we could work outside in nature today, we would. But unfortunately our computers can’t plug into trees … yet. [Your move, Bill Gates.])…
Read More
“Try not to suck.” That’s the semi-official mantra for the Chicago Cubs this year. Taken from something Cubs manager Joe Maddon told Cubs infielder Javier Baez when the team called up Baez from the minors, the team printed the message (along with Maddon’s trademark, thick-rimmed glasses) on a T-shirt to benefit Maddon’s Respect 90 Foundation.…
Read More
The Washington Capitals did not win game four of their series with against the Philadelphia Flyers, but apparently no one told sportswear retailer Fanatics that. The e-commerce company sent out email blasts…
Read More