As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Read MoreAuthor: Brendan Menapace
Apple Sneakers Meant for 1990 Convention Auction at $50,000
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
Read MoreRivian’s Apparel Line Is Reflective of Its Vehicles’ Features and Modern Athletic Demand
Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.
Read MoreUSWNT Players Like Alex Morgan and Megan Rapinoe Partnered with Artist for Special World Cup Merchandise
Through a partnership with Round21 and artist Jayson Atienza, USWNT stars like Megan Rapinoe, Alex Morgan, Kelley O’Hara, and Crystal Dunn were able to let their personalities shine through in the form of special-edition products.
Read MoreXbox Creates Pizza-Scented Controller for New ‘Ninja Turtles’ Movie
To celebrate the upcoming new animated TMNT movie, “Mutant Mayhem,” Xbox just cooked up a special-edition video game controller that includes a diffuser to make it smell like pizza.
Read MoreTeamsters Union and UPS Agree on Contract, Avoiding Strike
The Teamsters Union, which represents the 340,000 UPS workers prepared to strike should their contract expire next week, found an agreement with UPS, avoiding a strike that would’ve put an enormous strain on the supply chain and promotional products industry. “The union went into this fight committed to winning for our members,” Teamsters general president…
Read MoreExploring the Latest Writing Instrument Trends
In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.
Read MorePop! Promos’ Sterling Wilson on What Suppliers and Distributors Can Expect from a UPS Strike, and How to Prepare
The Teamsters Union, which represents 340,000 UPS drivers, is set to strike next week if contract negotiations don’t yield a result. Pop! Promos founder and president Sterling Wilson discussed what his own company is doing to prepare, and what suppliers and distributors can do, too.
Read MoreStarbucks Harnesses K-Pop Fandom for Merchandise Collaboration
One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…
Read MoreAI’s Role in the Future (and Present) of Promo
There are plenty of horror stories about AI. For starters, there’s “The Matrix,” where robots have taken over the Earth and turned us all into batteries — until Keanu Reeves heroically escapes, meets some people with awesome nicknames, and takes down the personified “consciousness” of the AI with some martial arts and back flexibility. There’s…
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