Evernote, the popular smartphone app for cross-platform note-taking, had tried its hand at physical products, like notebooks, backpacks and wallets. Now, after three years of selling these items, the company shut down its Evernote Market on Feb. 3. According to The Verge, some Evernote-branded items,…
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This year, the University of Alabama football team won its 16th NCAA National Championship. Naturally, some used “Sweet 16” to commemorate the win, but you won’t see any official Alabama merchandise with that phrase. That’s because “Sweet 16″…
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Getting young people out to the ballots is important for candidates. Over time, we’ve seen candidates employ a lot of techniques to try to appeal to the young voters—some have been effective, others fall flat. Here are a few of the more recent ways the presidential candidates are trying to appeal to millennials. 1. “Loud and…
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The Consumer Product Safety Commission (CPSC) announced that Microsoft, Redmond, Wash., is recalling AC power cords for its Surface Pro devices sold in Canada due to fire and shock hazard. The recall involves AC power cords sold with the Microsoft Surface…
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In January, Prime Line, Bridgeport, Conn., acquired Gaffney, South Carolina-based Jetline, in a move that made big news in the promotional products industry. With two large companies, some might think that it would be a tumultuous process, but Jeff Lederer, CEO of Prime Line, and Eric Levin, executive vice president for Prime Line, told Promo Marketing…
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For Don Kriener, selling campaign merchandise is a family tradition. His father and grandfather sold buttons at JFK’s 1960 inauguration. According to GQ, Kriener has been in the game since 1988. He sold $218,000 worth of Barack Obama buttons in 2008, making $60,000 in…
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Super Bowl 50 is this weekend, and fans are still stocking up on merchandise, like T-shirts, hats and jerseys. However, it’s important for customers to pay close attention to the products, as many fake items are popping up…
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In August, we posted that a gym in South Hill, Wash., used spray-painted bikes as marketing tools, but locals mistook the bikes for tributes to deceased cyclists. Now, the same gym, Orangetheory Fitness, tried the stunt again in London,…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re debating what time we should blast Loverboy’s “Everybody’s Working For the Weekend” in the office. Now?) Last week, Trimark secured its second win, and will now take on…
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Amherst College has decided to change its mascot. The college has decided to separate itself from its Lord Jeff mascot, named after Lord Jeff Amherst, founder of Amherst, Mass., due to controversy surrounding the historical figure. According to WWLP, Amherst College announced that it will…
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