Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re getting ready for the blizzard! By that, we mean we’re buying sleds and stocking up on video games after work today.) Last week, Trimark came out on top,…
Read MoreAuthor: Brendan Menapace
Charney Testifies at American Apparel Case, Ruling Set for Monday
During the company’s second day in bankruptcy court in Wilmington, Del., Los Angeles-based American Apparel’s founder and former CEO Dov Charney testified for more than two hours, claiming that the company wrongly declined his investor-backed takeover offer. According to Reuters,…
Read MoreBranded Amazon Dash Replenishment Devices Go Live
Amazon introduced the Dash Replenishment devices in March by launching the product-branded plastic buttons. Now, the devices, which allow users to press a button to reorder items without having to log onto the site, are live. The buttons are branded based on the…
Read MoreAmerican Apparel Case Goes to Court
After rejecting its founder and former CEO Dov Charney’s $300 million takeover bid, American Apparel went to bankruptcy court in Delaware on Wednesday, and the two parties debated the future of the Los Angeles-based apparel company. American Apparel filed for Chapter 11 bankruptcy in October 2015, and introduced a reorganization plan that would pass control to…
Read MoreTrump Fans Sell Unlicensed Merchandise at Rallies
Krena and Almon Poole, a couple from Alabama, support Donald Trump’s presidential campaign in a big way. The two claim to have invested $50,000 to create Trump-themed T-shirts, and follow Trump on his campaign trail to sell merchandise outside of speaking events and…
Read MoreSundance Film Festival Offers High-end Gifts for Attendees
The Sundance Film Festival kicks off today, and film industry folks are jetting off to Park City, Utah. Like most high-end award shows and festivals, attendees will receive a pretty nice assortment of gifts when they get there. According to The Wrap, here are some of the notable…
Read MoreWalt Disney Parks and Resorts Recalls Infant Pajamas
The Consumer Product Safety Commission (CPSC) announced that Walt Disney Parks and Resorts is recalling infant bodysuits due to a choking hazard. The Darth Vader Infant Bodysuits were sold in five sizes: 3M, 6M, 12M, 18M and 24M. The 100 percent cotton garment…
Read MoreReport Claims Child Labor Behind Lithium-ion Batteries
Major electronics brands, such as Apple, Samsung and Sony, reportedly are failing to do checks to ensure that they aren’t sourcing cobalt mined by child workers. A report from Amnesty International, titled “‘This is what we die for’: Human rights abuses in the…
Read More‘The Revenant’ Uses Geocaching for Promotional Campaign
A lot of movies have created clever promotional campaigns. Some install cryptic billboards in cities, some place messages around town on walls and others hand out memorable gifts. “The Revenant”—a new film starring Leonardo DiCaprio as a fur trapper named Hugh…
Read MoreVirgin Galactic Announces ‘Space Apparel’ Deal with Adidas
Some of the world’s most talented athletes wear the Adidas logo on their apparel, but now the global sportswear brand will take its logo to new heights—literally. Virgin Galactic, the spaceflight division of the Virgin Group, announced a partnership with Adidas’ Y-3 division to create apparel for future space projects and missions. Y-3 is a…
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