Yesterday, we reported that Bridgeport, Connecticut-based Prime Line acquired Gaffney, South Carolina-based Jetline. Promo Marketing spoke to Prime Line’s CEO Jeff Lederer about how this move will benefit distributors and end-users in the long run with new product offerings, expanded services and consistency. Promo Marketing: Could you give us a little bit of history of…
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Though the New York music venue CBGB closed its doors in 2006, the famed concert hall’s logo will live on through branded merchandise, including umbrellas, phone cases and baby apparel (for babies who were literally born to rock). Politico’s Alex Weprin reported that 315 Bowery Holdings LLC (which is the address of the original venue)…
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Dynamic Drinkware, Oshkosh, Wis., took what the company called a “huge step” in its federal court case against National Graphics Inc., North Branford, Conn. According to Plastics Today, Judge William C. Griesbach of the U.S. District Court for the Eastern District of Wisconsin granted Dynamic Drinkware’s motion for summary judgment that it did not infringe…
Read More“Star Wars” fans are upset that Rey, one of the starring characters of “Star Wars Episode VII: The Force Awakens,” has been left out of merchandising, such as action figure sets, and that merchandisers have focused too heavily on male characters. Now, fans are upset that Rey is not included as a playing piece in…
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People are used to seeing NASCAR drivers wearing suits decked out in their sponsors’ logos, but now a California initiative would require state legislators to display their donors on their clothing anytime they speak on…
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Federal regulators accused a company called Liberty Supply Co., Gainesville, Texas, of using office supply sales to scam charitable organizations and small businesses. Last week, the Federal Trade Commission (FTC) announced that a federal court temporarily halted and froze assets of Liberty Supply Co. The announcement indicated that individuals from Liberty Supply Co., also doing…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re gearing up for 2016. This last year was a great one for us, and we’re looking forward to an even better one starting tomorrow!) Last week, Next…
Read MoreThere’s nothing like catching a free T-shirt at a basketball game. Heck, even former Beatles love it. But the New York Knicks have taken the T-shirt delivery system to the next level. Instead of a slingshot or a single-fire cannon, the Knicks are using a rapid-fire T-shirt cannon that blasts shirts into the crowd at Madison…
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Fans of the popular TV show “The Big Bang Theory” might be familiar with a song that characters sing called “Soft Kitty.” Now, the daughters of a New Hampshire poet claim that producers of the show stole their mother’s verses and have used the…
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FedEx indicated that late delivery on some holiday packages was due to volumes that “far exceeded all previous records,” according to The Boston Globe. Last week, the shipping company blamed bad weather for possible tardiness. FedEx said in a statement to The Boston Globe that it received “an unprecedented surge of last-minute e-commerce shipments,” which…
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