University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read MoreAuthor: Brendan Menapace
7-Eleven’s 7/11 Birthday Line Gets Some Things Right (Like Paper Products), but Apparel Misses the Mark
7-Eleven’s birthday collection includes apparel and other birthday-ready products like gift bags and balloons. While it gets some things right, some of the apparel seems too focused on one day of the year, and only appeals to a small audience, rather than a long-lasting and wide-ranging apparel promo.
Read MoreKFC’s Shady Rays Sunglasses Show Fast Food Promos Don’t Have to be Cheap-Looking
KFC, which has already done things like a fried chicken bouquet kit and finger sporks, is eschewing some of the goofiness of its recent promos for a partnership with Louisville-based sunglasses company Shady Rays.
Read MoreFanatics’ ‘Merch Madness’ Event: 30 Cities and $20M in Apparel Giveaways
During Fanatics’ ‘Merch Madness’ event, the company (along with some celebrity helpers) gave out more than $20 million worth of branded apparel and merchandise. Also, founder Michael Rubin hinted at how physical products will play a role in this company’s digital future.
Read MorePittsburgh Contracts Local Printer for Officially Licensed City Merchandise
The city of Pittsburgh is launching its first officially licensed merchandise line, in collaboration with local printer CommonWealth Press. According to Pittsburgh Magazine, the “Printed in Pittsburgh” merchandise is co-branded with both the city and CommonWealth Press; includes T-shirts, sweatshirts, mugs, stickers, pennants, and drinkware; and will contribute a percentage of revenue to the city’s…
Read MoreArtist’s Granddaughter Sues Nirvana Over ‘Inferno’ T-shirt Design
Nirvana LLC, alongside Live Nation Merchandise, have been selling T-shirts, hoodies and mugs with a design of “Upper Hell” from Dante’s Inferno, as drawn by C.S. Scott-Giles. The artist’s granddaughter claims that Nirvana illegally used and claimed ownership of the image.
Read MoreThieves Stole More Than $6,000 Worth of Post Malone-Branded Raising Cane Cups
Raising Cane’s, a chain of chicken restaurants, partnered with rapper Post Malone for a line of collector’s cups. Someone apparently stole 249 cups from the Galleria Mall in Houston — a total of $6,150 worth of cups
Read MoreA Promo Breakdown of the Nathan’s Hot Dog Eating Contest
The Nathan’s Hot Dog Eating Contest is a 4th of July tradition right there with fireworks. We watched (sometimes in horror) to bring you the best promotional and print products from this year’s event.
Read MoreThe High Noon/TravisMathew Partnership Shows that Golf Promos Can Work for Anyone
Golf is evolving, and that means the opportunities for golf promos are evolving, too. Brands that otherwise might not fit into the world of golf are now common, as evidenced by High Noon’s “SoCal fun-loving” apparel line with TravisMathew.
Read MoreYETI’s $400 Cast Iron Skillet Is Really All About the Branded Accessories It Comes With
YETI just released a $400 cast iron skillet. On the surface, it looks like any other 12″ cast iron skillet, albeit with a “YETI” logo on the top. But, YETI bills it as “the last skillet you’ll ever need,” and backs it up with what really makes this item so special and appealing: The care kit it comes with.
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