Lululemon just announced a new T-shirt line made from plant-based nylon as part of a partnership with sustainable materials firm Genomatica. Rather than sourcing nylon from fossil fuels, it uses microorganisms and fermentation, hitting another milestone in sustainable apparel.
Read MoreAuthor: Brendan Menapace
Sports Branding Lessons from the Orioles’ ‘Homer Hose’
The Baltimore Orioles have started celebrating home runs by drinking water out of the “Homer Hose,” which is basically a beer bong but they can’t call it that. It’s fast becoming a fan favorite, and presents all sorts of branding opportunities.
Read MoreNebraska’s Awesome New T-shirt Cannon Is Just One Part of the Game Day Branding Puzzle
The University of Nebraska has raised the T-shirt cannon bar, with a new branded T-shirt cannon that reportedly launches 114 T-shirts in under 10 seconds. It’s impressive on its own, but it’s part of a greater branding experience.
Read MoreA New T-shirt Brand Is Using QR Codes to Tell Its Sustainability Story
The idea of sustainability is paramount in apparel nowadays, with suppliers doing everything they can to minimize their own environmental footprints in the manufacturing process. Customers, too, want to buy from companies they deem reputable and that align with their own ideals. The Fision, a new apparel company that prides itself on its transparency, is…
Read MoreConvergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience
Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.
Read MoreThis Print Supplier Is Having Customers Print Their Own Insulation In-House
TemperPack, which supplies insulated packaging to meal delivery services, is giving its customers the chance to print insulation in-house to offset truck delivery needs. Could this be the future of eco-friendly packaging to some degree?
Read MoreChick-fil-A’s Sauce Collection is a Simple, Color-Coded Branding Achievement
Chick Fil A is back with another line of merchandise, this one pairing items like shirts, watches, shoes, and drinkware with one key aspect of its restaurant: its sauce selection. Each collection has its own color scheme to match the dipping sauce packaging.
Read MoreIndonesian Businesses Set to Lose Merchandise Revenue After U-20 World Cup Moved
Afer Indonesia was stripped of its host country status, local businesses are left with hundreds of thousands of pieces of FIFA U-20 World Cup merchandise, with small businesses losing out on billions in revenue.
Read MoreFake Blood and Dungeon Walls: A Very Metal Case Study in Experiential Branding
The Gwar Bar is a bar in Richmond, VA, dedicated to one of the most heavily costumed and mythologized bands around. It uses dungeon-esque wall decorations, metal signage, and even fake blood to capture the band’s essence, and it’s a good case study for how to hone in on a brand identity for installments.
Read MoreThe McDonald’s TableBag Shows What You Can Do with Packaging
McDonald’s just unveiled a new bit of packaging a few months ago called the TableBag, which turns your food back into a standalone cardboard table. It shows that designers are thinking about eco-friendly ways to create promotional items, and also new ways to play with packaging design to create a memorable experience.
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