The hottest, most fashionable accessory right now might be a bag of Lay’s potato chips. If you don’t want grease all over your fingers, though, you’re in luck. This isn’t really a bag of Lay’s chips. It’s a Balenciaga bag meant to look like a bag of Lay’s chips. The bag debuted as part of…
Read MoreAuthor: Brendan Menapace
Live from PRINTING United Expo: Complementing Hard Goods and Print Products with Apparel
Apparel, hard goods and print products might all seem separate, but they’ve never been more related than they are right now. For starters, they’re all under the larger print ecosystem of items that can be personalized and decorated. But, since the onset of the…
Read MoreLive from PRINTING United: STAHLS’ Jenna Sackett on the Future of Print-On-Demand
Apparel can be more than just a good freebie. It can an experience thanks to print-on-demand. Jenna Sackett, Brand Activation Manager for STAHLS, took the stage at Future State to discuss how apparel decorators should look into print-on-demand if they haven’t already and, if they have, how they can maximize profitability and customer retention, and…
Read MoreTrends and Takeaways from PRINTING United Expo Take 1
It was three years in the making, but we’re finally on the show floor at PRINTINGUnited Expo in Las Vegas. To say it’s overwhelming would be an understatement. For one, we’re pretty happy to be here, having not experienced a show like this in a few years. For another thing, this show is freakin’ massive.…
Read MoreHow One Distributor Met the Challenge of ‘Wowing’ the Customer
What does it mean to “wow” a customer? Is it the first impression? Is it creating a promotion that they think about or use long after the event? Is it going above and beyond to make sure you reach the goal? It can be all of the above, actually. Brad Dalton, vice president of sales…
Read MoreTokyo 2020 Official Accused of Accepting Bribe from Stuffed Toy Company for Licensed Products
A former Tokyo Olympics executive is being accused of accepting bribes from a company that sold officially licensed toys of the Tokyo 2020 mascots. https://twitter.com/pnagovph/status/1581828948601683968 According to the Japan Times, Haruyuki Takahashi allegedly received 8 million yen (about $53,700) from stuffed toy company Sun Arrow. This would be his fourth bribery case, having already been…
Read MoreLegacy Buying Group Adds OrderMyGear as Preferred Service Provider
The Legacy Buying Group, West River, MD, announced the addition of OrderMyGear as a preferred service provider of online stores for the group. OrderMyGear’s cloud-based technology helps promotional product distributors sell branded merchandise to groups online through custom branded online stores. “The Legacy Group is pleased to have OrderMyGear join our Legacy vendor network,” Jolie…
Read MorePhiladelphia’s Premier League Event Was a Masterclass In Promotional Merchandise
The Premier League Fan Fest event in Philadelphia was full of great promotional products. There were free T-shirts, commemorative soccer balls, scarves, buttons and gigantic banners covering City Hall.
Read MoreDolly Parton and the Dude from KoRn Are Going Big on Pet Products: Are You?
Dolly Parton and Jonathan Davis from KoRn both just released branded pet product lines. Millions of households in the U.S. adopted pets during the pandemic, so there’s clear demand for pet supplies. Are you incorporating them into your promotional campaigns?
Read MoreGreenpeace Calls Coca-Cola’s Environmental Promo Products ‘Greenwashing’
Critics are calling out Coca-Cola and climate activism event COP27 in Egypt for a branded partnership that it deems is counterintuitive to the meeting’s mission, and meant to “greenwash” Coca-Cola’s reputation for being a major source of plastic waste. As part of the event, Coca-Cola created branded COP27 products, like an ice cube tray that…
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